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Optimize your digital signage content

Optimize Your Content

Stop crashes and stutter: right-size your media for reliable, silky-smooth playback.

Many entry-level media players and smart TVs advertise “4K,” but the operating system only guarantees 4K in their native streaming apps (Netflix, Prime, etc.). Third-party apps (like ours) often don’t get the same hardware-accelerated decoders, memory budgets, or bitrate allowances.

When you upload 4K images and high-bitrate 4K video, the device must decode, scale, and render massive frames. That spikes CPU/GPU, memory, and I/O, which leads to stutter, dropped frames, or app crashes.

Optimizing media to the actual pixels shown on the canvas and to a sane bitrate keeps playback smooth, lowers bandwidth/storage, and makes your content look sharper (ironically, oversized assets often look worse after on-device downscaling).

Match pixels to the canvas slot
  • Full-screen on a 1080p screen: 1920×1080
  • 50% of the screen: 960×540
  • 25% of the screen (a corner tile): 480×270
  • Logos/icons: export exactly at the size they appear (don’t upload 4000×4000 for a 120×120 logo).
Use the built-in Crop tool

In the editor, click on the image → click Crop Image → set the target size (Width and height) → Save.

Guide: Cropping Images

Use HandBrake to downscale and tame bitrate. 

Full guide: Handbrake

When you truly need 4K: keep bitrate modest (e.g., 12–20 Mbps H.264 or H.265), but expect some entry-level devices to struggle with playback.

Where do I see if my media player can run 4K?

Go to Screens → Click Settings next to the screen you want to check → Scroll down and find Resolution. The resolution you find here is the resolution that your media player is using.

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Get started designing your content

Most people think designing content for digital signage is super difficult, but if you can use Powerpoint, you can also create and design your own content in our editor.

Play Digital Signage, Inc., 2035 Sunset Lake Road, Newark, DE, 19702, USA
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