Features
Audience Aware in Digital Signage

Audience Aware

See who looks at your screens and for how long, and tune your content to them.

About

Audience Aware tells you more than how many people walked by your screens. It analyzes real-time audience data, like demographics and engagement, so you can tailor your content and get better results from your digital signage.

Audience Aware is included in the Ultimate plan.

Get Started

Before you begin, make sure you have the following (recommended hardware):

  • Raspberry Pi case
  • Raspberry Pi board
  • Raspberry Pi Active Cooler
  • Raspberry Pi power supply
  • SanDisk Ultra microSD card
  • 1080p Full HD webcam
  • microSD card reader

Assembling the Raspberry PI

You can skip this part if you already have a running Raspberry Pi.

  • Take off the lid of the case
  • Separate the two parts of the case
  • Remove the fan from the upper part
  • Remove the protection on the active cooler and mount it to the board
  • Remove the plug covering the connector closest to the USB connection port
  • Plug the active cooler into the connector closest to the USB connection port
  • Insert the microSD card into the board
  • Mount the board in the lower part of the case
  • Mount the upper part of the case to the lower part of the case
  • Mount the lid to the case

Connecting the Raspberry PI

Make sure you have an HDMI to micro HDMI cable.

  • Connect the micro HDMI cable
  • Connect a LAN cable (optional)
  • Connect keyboard and mouse
  • Connect the power supply
  • Connect the camera

Getting started

When the Raspberry Pi boots up, it automatically runs the application Person Detector. If you don’t see the application after startup, double-click playsignage-audience on the desktop to start it.

  • In the top right corner, click the network icon.
  • Click your Wi-Fi network name (SSID)
  • Enter your Wi-Fi password and click Connect
  • Click the network icon once again, then Advanced Options and Connection Information
  • Write down your IP address*
  • Log in at my.playsignage.com
  • Go to Screens, open the settings of the screen you’d like to link to your Raspberry Pi
  • Toggle on Analytics
  • In Audience agent URL, enter the IP address in this format: http://xxx.xxx.xxx.xxx:5005 (for example, http://192.168.0.107:5005)

* We recommend that you assign a static IP address to your device or reserve the IP address in your router.

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Most people think designing content for digital signage is super difficult, but if you can use PowerPoint, you can also create and design your own content in our editor.

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