Analytics
Analytics is where you find useful information about how much or how long ads have been displayed.
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Gain valuable insights into content performance with Play Digital Signage analytics. Our proof-of-play reports provide detailed records of file playback on your screens, verifying content delivery and campaign effectiveness. Track playback history, analyze trends, and optimize your digital signage strategy with comprehensive data and visualizations.
Finding Analytics
- Click your username
- Click Analytics
Turn on Analytics
As default you'll find that Analytics is turned off for all screens you link to your account. Further down the page you can learn how to set Analytics to on for newly linked screens.
- Click Screens
- In Filter, type in the name of your screen (Or part of the name)
- Click Settings (Gear icon)
- Toggle ON Analytics
- Click Save
Set up Analytics to ON for newly linked screens
- Click your username
- Click Profile
- Open Default Values
- Scroll down to Screen Defaults
- Toggle ON Enable Analytics for newly linked screens
- Click Save
Types of reports you find in Analytics
We offer several report types in both PDF and CSV formats:
- Asset report
- Grouped by asset
- Grouped by screen
- Detailed
- Screen report
- Grouped by asset
- Detailed
Asset reports
Grouped by asset
This report aggregates all file playbacks over a selected period (up to 3 months) for all your screens, giving you total duration and show count for each selected file.
By screen
This report is very similar to the previous one, except it also differentiates between screens so you know exactly which screen presented what file and for how long.
Detailed
Detailed asset reports will list each time selected assets were displayed in chronological order. This report can be generated only for a specific date, as it can get very large even with a single day.
Screen reports
Grouped by asset
This report contains aggregated show count and duration of all files displayed on selected screens.
Detailed
The detailed screen report lists all file playbacks for a screen in chronological order. The report can be generated only for a specific date and a single screen, as it can get very long.
Which plugin playbacks are reported?
The playbacks are stored for images, videos, and website plugins. Playback for plugins (such as weather or text) is not stored.
Can I fetch analytics through the API?
Yes, Analytics reports can be requested with an API key, making it possible for scripts to request reports on a daily basis. Check out API Documentation
For how long is the data stored?
- Asset detailed – 3 months.
- Screen detailed – 3 months.
- Asset report by assets – 6 months.
- Asset report by screen – 6 months.
- Screen report by assets – 6 months.
What happens if the player loses the Internet connection?
If the player loses the Internet connection, the device will store the playback logs in its internal storage. The internal storage however is not limitless, so to keep things safe there is a 10000 entry limit on the internal storage. To give an example, if you have a playlist that shows an image every 10 seconds (6 playbacks per minute), it can store playback history for 27 hours before the internal storage limit is reached.
I am in a different timezone, are the reports accurate?
All times in the report are adjusted to your browser timezone. This assumes 2 things though:
- Your computer time and time zone are correctly set.
- The time and time zone on your player devices are correct.
Why can’t I enable analytics (Proof of play)?
Analytics can not be activated on trial screens.
Can I choose a time range?
Yes, when you open Analytics you toggle on “Only report records from a specific time of day” and then set the time from and to,
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