Let’s Team Up!
Looking for someone who can help you bring digital signage to your customers? Join our team of resellers, and sell Play as it is or under your own brand.
Two ways to sell Play.
Pick the one that fits.
Both programs give you reseller prices that drop as your customers add screens. The difference is whose name your customers see.
Reseller program
Sell Play Digital Signage as it is, and add your own services on top.
- Play's name and logo in the dashboard and on the screens
- Reseller price list, you set your own price
- Play's team supports your customers too
- Listed in our reseller directory
White label program
NewSell the platform as your own product, under your brand.
- Your logo, colors and domain; no Play name anywhere
- Your own branded player app
- Wholesale price per screen, you set your own price
- You support your customers, with a direct line to our team
Want the details on white label? See everything that's included, who it's for and how it works on the white label page.
Why resellers
choose Play.
We offer a turn-key, yet flexible reseller concept, where both you and your customers are best protected.
Monthly revenue on every screen
Earn when you set customers up and every month after that. The more you offer on top, from hardware to content, the more you make.
The more screens, the lower the price
We work with a fixed price list, and the price per screen drops as your customers add screens.
You decide how to sell
You have complete control over how you package and price Play for your customers.
A full support team behind you
You and your customers get access to our whole team, not just our software. We take care of your customers when they need help.
We never poach your customers
We see our resellers as a valuable part of the team, and we wouldn't do anything to jeopardize that relationship.
Works on the screens they have
Android, Windows, macOS, Linux, Raspberry Pi, Chromecast, Amazon Signage Stick, Fire TV, LG webOS, Samsung Tizen and BrightSign.
Find a player
Partner With Us & Let’s Succeed Together
Turn-key, Yet Flexible Reseller Partnerships
We offer a turn-key, yet flexible reseller concept, where both you and your customers are best protected. You and your customers will get access to not only our powerhouse digital signage software but our entire team and organization, too.
Read more
Other companies may offer their product for resale, but here, our organization and our digital signage software are a package deal. This means you and your customers have our full attention and support.
However, we’re flexible, so you still have complete control over how you sell and price your package to customers. We are simply throwing in the extra benefit of a full support team behind you.
We are only here to help and we will never try to poach customers out from under you. We see our resellers as a valuable part of the team, so at Play Digital Signage, we wouldn’t do anything to jeopardize that relationship.
Want your own brand on it?
Our new white label program lets you sell the platform as your own product: your logo, your colors, your domain and your own player app, with no Play name anywhere.
Choose White label in the form, or read all about the white label program.
Apply as a reseller
Use the form below to apply as a reseller.
Our customers love us!
- Organizations use Play to manage their screens.
- 2,500+
- Screens connected across businesses worldwide.
- 25,000+
- Average rating from 939 reviews on Capterra.
- 4.8 / 5
- Average rating from 273 reviews on G2.
- 4.7 / 5
Before you ask
We’ve gathered a few of the most frequently asked questions we get about our reseller program.
Want to know more about how we work with resellers? Learn more about our reseller strategy
Do you offer a white label?
Yes, since 2026. With our white label program, you sell the platform under your own brand: your logo, your colors, your domain and your own player app, with no Play name anywhere. You can also stay a regular reseller and sell Play under our well-known name.
Can my customers contact you?
Yes, and that is the best part of partnering with us as a reseller. No matter what type of reseller you are, we always take care of your customers when they need help. With white label, you are your customers' first point of contact and our team is right behind you.
What happens if we can’t add any screens for months?
We are here to provide support. We check in with our resellers every 3 months no matter their sales volume so that we can be an active partner. If a reseller's activity stagnates, we would likely reach out to see if there is anything we can help with. We want you to be successful, too, so our team prioritizes helping our resellers in any way that we can.
Can I make money as a reseller?
The short answer is yes, you can make money as a Play Digital Signage reseller. As a reseller, you’ll need to decide what you’ll be offering your customers, but even if you offer the basics, you’ll still be able to make good money between setting customers up and on a monthly basis. Just keep in mind that the more you can offer, the more money you have the potential to make.
Can my customers get better pricing if they contact you?
Technically, customers might be able to get better pricing if they contact us, but that’s only if you set the monthly price too high. We work according to a fixed pricing list so that every customer gets the same price. However, we encourage resellers to offer packages that include more than just our digital signage software. For instance, resellers can offer the software plus monthly updates, content changes in under 24 hours, a service agreement, and more. These are all things we recommend you have in your subscriptions.
Is the price fixed?
Yes and no. With our pricing model, the price gets lower as you add screens, so the more screens you add, the lower the price we can give you.
Let’s talk about selling Play.
Book a meeting with our team about the reseller or white label program: your plans, the prices and how we work together.
