Partners in
digital signage.
Since the very beginning of Play Digital Signage, we have always kept a tight circle of the best partners in our industry. Sell Play to your customers, put your own brand on it, or find a partner near you.
Four ways to
work with us.
Become a reseller
Sell Play Digital Signage to your customers at reseller prices, with our whole team behind you.
Go white label
New: sell the platform as your own product, with your logo and your domain, and no Play name anywhere.
Find a reseller
Get local advice, installation, training and support from an authorized reseller near you.
Technology partners
The screens, players, integrations and services we build on, test with and recommend.
New: white label. Your brand on everything.
For years, resellers asked us for a version of Play they could sell under their own name. Now it's here: the full platform, with your logo and your domain, and no Play name anywhere. You set the price and own the customer.
- Your logoIn the dashboard and on the login page.
- Your own domainCustomers log in on your address, not ours.
- A neutral player appScreens run SignagePlayer, with a generic logo. No Play name anywhere.
Two ways to sell Play.
Pick the one that fits.
Both programs give you reseller prices that drop as your customers add screens. The difference is whose name your customers see.
Reseller program
Sell Play Digital Signage as it is, and add your own services on top.
- Play's name and logo in the dashboard and on the screens
- Reseller price list, you set your own price
- Play's team supports your customers too
- Listed in our reseller directory
White label program
NewSell the platform as your own product, under your brand.
- Your logo and your domain; no Play name anywhere
- Neutral SignagePlayer app on the screens
- Wholesale price per screen, you set your own price
- You support your customers, with a direct line to our team
Ready to apply? Both programs share one short application form, on the reseller page and on the white label page.
Featured resellers
We work with trusted resellers across North America, Europe and the rest of the world who help with setup, installation, training and ongoing support.
Visiontech
Custom LED display systems, from indoor video walls and outdoor signage to digital billboards. Missouri, United States.
Read more: Visiontech
Activate The Space
LED boards, outdoor displays, LCD video walls and multi-touch systems, designed and installed. Connecticut, United States.
Read more: Activate The Space
Ermeco
Indoor and outdoor displays, touchscreen kiosks and complete projects across the Benelux. Sittard, Netherlands.
Read more: Ermeco
Technology partners
These are brands we know, love, refer to, and support: the screens and players Play runs on, and the services we build on.
Amazon
Read more: Amazon
Samsung
Read more: Samsung
Sony
Read more: Sony
BrightSign
Read more: BrightSign
Philips
Read more: Philips
Google Workspace
Read more: Google Workspace
Cloudflare
Read more: Cloudflare
Our customers love us!
- Organizations use Play to manage their screens.
- 2,500+
- Screens connected across businesses worldwide.
- 25,000+
- Average rating from 939 reviews on Capterra.
- 4.8 / 5
- Average rating from 273 reviews on G2.
- 4.7 / 5
Partner questions
Everything about selling Play, white label, finding a reseller and our technology partners.
Want to talk it through? Book a meeting
General
What is the difference between the reseller and white label programs?
As a reseller, you sell Play Digital Signage under our name, and our team also supports your customers. With white label, you sell the platform as your own product, with your logo and your domain and no Play name anywhere, and you support your customers yourself, with our team behind you.
How do I apply?
Fill out the short application form on the reseller program page or the white label page, and pick the program you're interested in. We review every application within 24 hours and get back to you with the next steps.
Does digital signage have to be my main business?
No. Many of our resellers are IT and managed service providers, AV installers, agencies, sign makers and POS providers who add digital signage to what they already sell.
Can I talk to someone before I apply?
Yes. Book a meeting with our team and we'll go through your plans and which program fits you best. You can also write to hello@playsignage.com.
Reseller program
Can I make money as a reseller?
Yes. You earn when you set customers up and on a monthly basis after that. The more you offer on top of the software, like hardware, installation and content, the more you can make.
Is the price fixed?
Yes and no. We work with a fixed price list, and the price per screen gets lower as your customers add screens.
Can my customers contact you?
Yes. As a regular reseller, our team takes care of your customers whenever they need help, and we never try to take them from you.
What happens if we can’t add any screens for months?
We check in with our resellers every 3 months, no matter their sales volume, and reach out to see if there's anything we can help with. We want you to be successful too.
White label
Do you offer a white label?
Yes. Our white label program is new: your customers use the full Play platform, but they only see your brand, never ours.
What can I brand?
Your logo, in the dashboard and on the login page, and your own domain for logging in. The Play name is removed everywhere, also from the e-mails your customers get. Their screens run SignagePlayer, a neutral player app with a generic logo.
How much does white label cost?
You pay a wholesale price per screen that drops as you add more screens, and you set your own price for your customers. We share the price list on a short call after you apply.
Who supports my white label customers?
You do, as their first point of contact, since the product carries your name. You get a direct line to our team, and we take care of hosting, updates, security and uptime.
Finding a reseller
How do I find a reseller near me?
Our reseller directory lists every authorized reseller in the United States, Europe and the rest of the world. Filter by region, state or country to find one near you.
Should I buy from a reseller or directly from Play?
Either one. You get the same software either way. A reseller can add what we don't do ourselves: advice on site, hardware, installation, training and content made for you.
There is no reseller in my country. What now?
You can start with Play directly: your first screen is free and you can set everything up yourself. Or write to hello@playsignage.com and we'll help you find someone who can help on site.
Technology partners
Can my company become a technology partner?
We're always open to new hardware, integrations and services that make digital signage better for our customers. Write to hello@playsignage.com and tell us what you have in mind.
Which screens and media players does Play work with?
Android and Android TV, Amazon Signage Stick and Fire TV, Chromecast with Google TV, LG webOS, Samsung Tizen, BrightSign, Windows, macOS, Linux and Raspberry Pi.
Which apps and services can I show on my screens?
Play has plugins for Google Slides, Sheets and Drive, Power BI, YouTube, weather, news, social media, scoreboards and many more, and the Website plugin shows widgets from services like Elfsight and Powr.io.
Let’s talk about selling Play.
Book a meeting with our team about the reseller or white label program: your plans, the prices and how we work together.
