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What is Digital Signage?

Blogpost was published on March 18, 2024

What is digital signage? That’s the question we’re going to answer today. You may have seen screens around displaying ads, information, or various entertainment when you’re out and about, but what are those all about? Well, that is digital signage but of course, there’s more to it!

Let’s break down digital signage, talking about what it is, its parts, and how it's turning those boring static signs into something way more exciting and interactive.

What is Digital Signage?

What is Digital Signage?

Digital signage is revolutionary in how information is presented and consumed. Unlike traditional static signs, digital signage utilizes electronic displays to convey messages. From vibrant screens displaying sales in retail spaces to interactive kiosks in corporate environments, this technology offers a unique platform for communication. It's about more than just displaying information; it's about creating an immersive and interactive experience for the audience.

Essentially though, you can really answer this question in one sentence. Digital signage is a system of digital screens used to display various information, advertisements, or entertainment in places like stores, schools, and offices.

Components of Digital Signage

To understand the magic behind digital signage and how it works, we’ll need to break down its components. There are three major digital signage components– a screen, a media player, and management software.

The screens are where your content is displayed. These can be any size and there can be any number of them spread throughout several geographical locations. The management software allows you to upload, schedule, and change your digital signage content. It also provides analytics and some content creation tools. Finally, the digital signage media player acts as a middleman between the software and the screen. The media player stores and delivers your digital signage content to the screen based on what you have set up with the software.

You’ll need all three for a successful and cohesive digital signage setup, though smart TVs can be a good two-in-one option as they have both a screen and a built-in media player.

Key Features and Benefits of Digital Signage

Digital signage keeps rising in popularity, largely due to its overwhelmingly positive features and benefits. We’ll go over some of them below.

Real-time Updates

Unlike static signage, digital displays allow for quick and easy updates. Users can adapt the content in real-time, promoting timely information and offers and allowing your company to stay relevant.

Cost Savings

While there are initial setup costs with digital signage, it often proves cost-effective in the long run as you can reuse content, edit it as needed, and have no printing costs.

Branding Opportunities

Digital signage allows for creative branding and storytelling through multimedia content which reinforces brand identity leading to increased brand trust and recognition.

Dynamic Content

Digital signage gives you the ability to showcase videos, animations, transitions, and more which adds a dynamic element to displays, making them more visually appealing and impactful to your audience.

Touch-screen Interactivity

Depending on the hardware you choose, digital signage can be touchscreen enabled which turns digital screens into interactive kiosks. This allows your audience to engage with the content or access additional information.

Cloud-Based Solutions

Cloud-based digital signage solutions, like Play Digital Signage, offer flexibility, scalability, and remote management capabilities. Users can access and control their displays from anywhere with an internet connection.


Digital signage is scalable which means it can be easily scaled to accommodate multiple displays of varying sizes and locations.

Scheduling and Playlists

With digital signage, businesses can organize their content into playlists, and then schedule content to be displayed at specific times, ensuring that information is displayed exactly when you want it to be.

Customization and Templates

Businesses can easily customize digital signage content to align with their needs and goals. Furthermore, the availability of free templates simplifies the content creation process, making it more accessible for users with varying levels of design expertise.

Industries Using Digital Signage

Digital signage has found a home in a lot of different industries. In the retail industry, digital signage transforms the shopping experience with eye-catching sales and promotions. Corporate offices often utilize digital signage for internal communication, training, and event information.

Even educational institutions have implemented digital displays for wayfinding and information distribution. The hospitality sector is not left out either as digital signage enhances guest experiences with interactive screens and can be a wayfinding solution as well.

Though, it is important to note that this isn’t an exhaustive list as you can find digital signage in just about any industry!

How to Get Started with Digital Signage

Now that you know all about digital signage, it's time to get started! Whether you're a business looking to grab people's attention or a school wanting to share important information, digital signage can help. To begin, consider what you want to show and where you want to put your screens. Then, check us out at Play Digital Signage, we’ll help you pick out your hardware and get you up and going without stress. Sign up here today and start your digital signage journey!

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Need more information about digital signage?

If you haven’t found what you were looking for here, we still have lots to show you! Check out sample digital signage solutions by industry to see how digital signage fits into your business, case studies from those who have come before you to see how they have taken advantage of digital signage, or reach out to us using the live chat below with any questions you might have!

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