Who’s Behind Play Digital Signage?

It’s not always easy being the underdog, and believe me, we know all about being the underdog. Play Digital Signage started out in a small office space, with few people, not a lot of money, and no sleep. Today, we serve customers worldwide, and we have offices in Las Vegas and two in Europe. From underdog to one of the industry’s leading digital signage platforms. One thing that makes Play Digital Signage different and also an exciting place to work is how we think. Our roots go back to Scandinavia, where we had our small office space for a couple of years before moving to the United States of America, and even before that, we had cracked the code and knew how to cement our name in the industry. With all these words, I still haven’t told the tale, but rest assured that the tale is here; all you have to do is look closer.

I have always viewed myself as a rational person making decisions based on data rather than emotions; this is what I bring to the table at Play Digital Signage. As one of the technical founders, my tasks have been to design and build a scalable and resilient system. I’m proud to say that today we have scaled our solution to two regions globally, there is redundancy on all microservices with no single point of failure, our servers can handle concurrent connections from thousands of screens, we process time-series data in databases on the order of hundreds of gigabytes. Engineering is when what’s theoretically possible through science reaches a compromise with that which is economically feasible, and we continue improving every day!

I co-founded the company that is now known as Play Digital Signage Inc. with my friends back when I was still studying Computer Science in college. We have come very far since our humble beginnings as a self-bootstrapped company without any outside investment and our worldwide success speaks for itself.

Much like my other technical co-founder, Sander, my primary areas of responsibility are software security, system administration, backend development, and site reliability. I spend my days making sure our core systems are running smoothly and designing/developing new features for our product as well as managing numerous freelance and in-house software developers. I am excited about what the digital signage scene has to show in the upcoming years and I’m deeply honored to be running one of the leading products in the industry.