About
AudienceAware counts the people who walk past your screens and reads real-time audience data, like demographics and engagement, with a camera on a small Raspberry Pi. Use it to see who watches and to fit your content to them. Included in the Ultimate plan.
Get Started
You need (recommended): a Raspberry Pi board, case, Active Cooler and power supply, a SanDisk Ultra microSD card, a 1080p Full HD webcam, a microSD card reader, and an HDMI to micro HDMI cable.
Assemble the Raspberry Pi
Skip this if your Raspberry Pi already runs.
- Take the lid off the case and separate the two parts. Remove the fan from the upper part
- Remove the protection on the Active Cooler and mount it on the board
- Remove the plug from the connector closest to the USB port, and plug in the Active Cooler there
- Put the microSD card in the board
- Mount the board in the lower part of the case, then put the upper part and the lid back on
Connect the Raspberry Pi
- Connect the micro HDMI cable, and a network cable if you use one
- Connect a keyboard and a mouse
- Connect the power supply and the camera
Link it to your screen
The Raspberry Pi starts the Person Detector app by itself. If it doesn’t, double-click playsignage-audience on the desktop.
- Click the network icon at the top right, pick your Wi-Fi network, enter the password and click Connect
- Click the network icon again, then Advanced Options and Connection Information, and note the IP address
- At my.playsignage.com, go to Screens and open the settings of the screen
- Turn on Analytics
- In Audience agent URL, enter
http://+ the IP address +:5005, for examplehttp://192.168.0.107:5005
Give the Raspberry Pi a fixed (static) IP address, or reserve its address in your router, so the link keeps working.
Options
In the screen’s settings on Screens:
| Option | What it does |
|---|---|
| Analytics | Must be on for AudienceAware to work |
| Audience agent URL | The address of your Raspberry Pi, like http://192.168.0.107:5005 |
FAQ
Which plan includes AudienceAware?
The Ultimate plan.
The Person Detector app doesn't start. What do I do?
Double-click playsignage-audience on the Raspberry Pi’s desktop.
It worked, but stopped after a while. Why?
The Raspberry Pi probably got a new IP address from your router. Enter the new address in Audience agent URL, and give the Raspberry Pi a fixed IP address, or reserve it in your router.
