Lars Normark Andersen

Lars Normark Andersen is the CEO of Play Digital Signage. He co-founded the company with friends while facing the classic underdog challenges — a small office, limited resources, and many sleepless nights.

What began as a bootstrapped startup in Scandinavia has grown into a globally successful cloud-based digital signage platform. Today, Play serves customers worldwide with offices in the United States and Europe.

Lars brings extensive entrepreneurial experience, having previously founded companies in the telecom and software space. He is passionate about building products that are genuinely easy to use, reliable, and accessible to businesses of all sizes.

Beyond Business

For almost a decade, Lars has volunteered his time training kids in his own dojo. This long-term commitment reflects his dedication to discipline, mentorship, and giving back to the community. His vision and customer-first mindset continue to drive Play’s growth and innovation in the digital signage industry.