Blogpost was published on January 1, 2020
Touchscreen digital signage can turn your boring static signage into engaging, versatile, and interactive experiences for your customers no matter the size or industry of your company. Today we’ll uncover what touchscreen digital signage is, the benefits, and how you can get started with this cutting-edge technology.
Touchscreen digital signage is a form of interactive display technology that combines touch-sensitive screens with traditional digital signage displays. These touch-enabled digital screens utilize advanced touch interface technology, such as capacitive touch panels, to detect and respond to user input, making it possible to navigate, select, and interact with displayed content. This means that your customers or audience can interact directly with your content.
There are a lot of benefits that come along with implementing interactive digital signage. Here are some key advantages.
Touchscreen digital signage allows users to directly interact with the content on display, fostering a deeper and more engaging experience. Users can navigate through information at their own pace, choosing the content that interests them, leading to a more personalized interaction.
Touchscreen displays also provide a user-friendly interface for accessing specific details and product features, or navigating through menus, reducing the time it takes to retrieve information. Additionally, your content can be updated in real time, ensuring that the information presented is current and relevant. This all leads to greater efficiency.
One type of touchscreen digital signage is a touchscreen kiosk which offers self-service benefits and further versatility. These provide self-service options in various settings, enabling users to access information, place orders, or engage with services without the need for staff. Touchscreen kiosks have applications in retail, hospitality, healthcare, and other industries, offering a versatile solution for different business needs.
Touch screens are also responsive and responsive touch screens ensure a smooth and lag-free interaction experience, which enhances overall user satisfaction. Since users experience immediate responsiveness to their touch inputs, it creates a more natural and enjoyable interaction.
Advanced touch interfaces support a variety of gestures, such as tapping, swiping, pinching, and rotating, offering a range of creative and engaging interactions. The intuitive controls enhance the user experience and make the interface accessible to users of all ages and technical backgrounds.
Capacitive touch technology, which most digital signage touch screens use, provides high sensitivity and accuracy, ensuring precise and reliable touch recognition. Capacitive touch screens are durable and resistant to wear and tear, making them suitable for high-traffic areas as well.
Of course, the major benefit of touchscreen digital signage is the ability to be interactive. Interactive digital signage opens up possibilities for gamification, surveys, and personalized experiences, creating memorable interactions with users. The interactive nature of the content also encourages users to spend more time engaging with the display, leading to increased dwell time and brand exposure.
As a whole, touchscreen digital signage is cutting-edge technology, and adopting any cutting-edge touch technology positions businesses as modern and tech-savvy, contributing to a positive brand image in our tech-forward world. It also keeps your company relevant and a bit more future-proof as every industry begins to adopt more technology in their operations.
As you can see, interactive digital signage offers a lot of great benefits so it only makes sense that you would want to implement it into your own company. Luckily, the process is pretty easy, so let’s take a look.
The first step is to select your hardware and software. For a touch-enabled digital signage setup, you’ll need a touchscreen, a media player, and content management software. Now, it’s important to note that sometimes, the media player can be built into your touchscreen, so in some instances, these could be one device instead of two. We have gathered some touchscreen options here.
As far as content management software goes, you’ll also need one that is compatible with touchscreen devices. Play Digital Signage is compatible with touchscreen devices and offers all of the features you might need for creating and managing your touch-enabled digital signage content.
Once you have your hardware and software, it’s time to get it set up and installed. Here at Play Digital Signage, we have step-by-step setup guides to connect your devices to our software for all of the major operating systems your hardware could be running. Then to install the hardware itself, you’ll need to reference the manufacturer's installation instructions, or simply hire a professional.
So you’ve got everything in place and now you need some content to display! When you opt for Play Digital Signage as your digital signage software solution, we’ve got your back. Our built-in content editor allows you to create and manage your digital signage content all in one convenient place. You’ll also get access to free content templates, royalty-free media, and many great plugins all at no additional cost so you don’t have to design everything from scratch.
Before deploying touchscreen digital signage, you’ll want to conduct thorough testing to ensure the hardware and software work seamlessly. You should also gather feedback from users and make any necessary optimizations to enhance the overall user experience. The best part is though if you go with Play Digital Signage, you can create your content and test it out before you ever have to pay a dime with our free trial. And there’s no time limit! Test up to 10 screens at a time, too!
The last and final step is to officially launch! This is the easy part, but also the most exciting. We can’t wait to see what you come up with.
Overall, touchscreen digital signage transforms the way businesses connect with their audience, offering engaging, efficient, and streamlined experiences. With interactive displays, businesses can create a more personalized and memorable interaction. Are you ready to unlock the potential of touchscreen digital signage in your business? Sign up for your free Play Digital Signage account today and take the first step!
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If you haven’t found what you were looking for here, we still have lots to show you! Check out sample digital signage solutions by industry to see how digital signage fits into your business, case studies from those who have come before you to see how they have taken advantage of digital signage, or reach out to us using the live chat below with any questions you might have!
