Café counter with a barista at work and a large portrait screen on the wall showing a lunch bowl for €12

Digital signage software for restaurants

Digital signage for restaurants and coffee shops

Update menus, launch limited-time offers and keep every location on brand, all from one place. Trusted by Café Zupas.

Built for every kind of restaurant.

Whether you run one café or hundreds of restaurants, Play keeps menus, prices and promotions right on every screen.

  • Quick-service & fast casual

    Digital menu boards that sell. Update items, prices and combos at every counter at once.

    • Digital menu boards
    • Combo and meal-deal promotions
    • Drive-thru and order-ahead screens
    • Allergen and nutrition info
  • Coffee shops & cafés

    Show seasonal drinks, pastry cases and loyalty offers right where guests decide.

    • Seasonal drink menus
    • Upsell on every order
    • Breakfast and lunch menus by daypart
    • Loyalty app and QR codes
  • Franchises & chains

    Run national campaigns in every location, with local prices and items where you need them.

    • National campaigns live everywhere
    • Local prices and items by location
    • Roles and permissions for franchisees
    • One brand across every location

Guide every guest from the door to the table.

Put the right message on the right screen at every step, so guests know what to order and come back for more.

  1. Guest walking into a café past a portrait screen at the door showing the lunch menu: bowl and drink for €14

    01 · Entrance & drive-thru

    Curb appeal

    Seasonal drinks and limited-time offers pull passers-by through the door.

  2. Guests ordering at a café counter under two menu boards with seasonal bowls, coffee and their prices

    02 · Queue & menu boards

    Menus that sell

    Full menus with live prices, photos and combos help guests decide before they reach the counter.

  3. Woman ordering on a self-order touch screen, next to a sign with a QR code to order by phone

    03 · Ordering

    Self-order and QR codes

    Kiosks and QR codes let guests order, pay and join your loyalty club in seconds.

  4. Guests at a café table next to a wall screen with a special offer: coffee and pastry for €7

    04 · Pickup & dining room

    Last-minute add-ons

    Desserts, drinks and next week’s offer while guests wait for their order.

Your first screen is free.

No credit card required. Start with one screen in one location and grow at your own pace.

Menus and prices that change in seconds

Launch a promotion in every location at once, schedule it ahead and update a price in one place.

Guest at a café counter looking at a menu screen with today’s lunch: a seasonal bowl for €12

One dashboard for every location in your brand

Manage every screen across locations and regions from one web dashboard. See at a glance which screens are online.

Play dashboard with 587 of 600 screens live and the menu boards, order pickup and drink bar screens of a Salt Lake City restaurant with what each one is playing
  • Teams and permissions

    Give franchisees and managers their own roles and share playlists across locations.

  • Content by location, time or day

    Show different prices and items by location, region or daypart.

  • Flexible scheduling

    Plan breakfast, lunch and seasonal menus by day, week or month.

  • Offline playback

    Content is stored on the player, so menu boards keep playing when the internet drops.

  • Screen health alerts

    Get notified when a screen goes offline, before guests notice.

  • Ad scheduling & Proof of Play

    Sell screen time to brand partners and show them exactly when their ad played.

Up and running in an afternoon.

  1. 1

    Connect a screen

    Pair a smart TV, media player or LED wall you already own.

  2. 2

    Pick a template

    Start from a ready-made menu template or design your own.

  3. 3

    Publish everywhere

    Send it to one location or every screen in your franchise.

The Connect a screen window in Play, asking whether the screen is online or needs step-by-step help

Use templates or design your own.

Use Play’s templates as a starting point for brunch, burger combos, steak and sushi specials, taco nights and dishes of the day. Change colors and text, then publish.

  • Brunch Favorites: digital signage template for food
  • Burger Menu: digital signage template for food
  • Signature Cuts: digital signage template for food
  • Sushi Special: digital signage template for food
  • Taco Tuesday: digital signage template for food
  • Truffle Carbonara: digital signage template for food
Browse all templates
Our menus change as fast as the business does.
Eric VoldnessSystem Administrator, IT, Systems & Technology infrastructure, Café Zupas
Organizations manage their screens with Play
2,500+
Screens connected worldwide
25,000+
Countries with Play-powered screens
100+
Email and live chat support, every day
24/7

Any issues? We offer 24/7 human support to all our customers.

  • 24/7We’re always here
  • Human supportReal experts, not bots
  • <2min average replyFast and helpful responses

Other Solutions

  • People reviewing financial charts at a desk with a calculator

    Banking

    Engage customers while they wait and promote your financial products.

  • Graduation caps thrown in the air

    Education

    Schedules, campus news and emergency alerts on every screen.

  • Smiling doctors and nurses in a hospital

    Healthcare

    Wayfinding, health information and shorter perceived wait times.

  • Hotel receptionist helping guests at the front desk

    Hospitality

    Welcome guests and promote your services, events and offers.

  • Shopping mall with a large portrait screen advertising a summer menu at Harbor Kitchen

    Advertising

    Ad campaigns you can update in seconds and target to your audience.

  • Office reception with a wall screen welcoming visitors to Alderwood Group

    Offices

    Company news, results and celebrations for the whole team.

  • Robot arms on a car production line

    Manufacturing

    Production figures, safety messages and work instructions.

  • Popcorn being scooped at a cinema concession stand

    Cinemas

    Showtimes, trailers and concession offers on every screen.

  • Driver filling up a silver car next to a pump screen saying Coffee + pastry $3

    Gas stations

    Fuel prices, store offers and extra ad revenue.

  • Clothing store with colorful shirts on display

    Retail

    Promotions and wayfinding right where shoppers buy.

  • Monorail train covered in colorful graffiti

    Transportation

    Real-time travel updates wherever passengers wait.

  • People running on treadmills in a gym

    Gyms and spas

    Class schedules, workout tips and member offers.

  • Small white church with a steeple in the countryside

    Churches

    Share announcements and bring your congregation together.

Frequently asked questions

Answers to common questions from restaurants, coffee shops and franchise groups.

Can each location show its own prices and items?

Yes. Slide Conditions (Pro plan) let you show different prices and items by location, region or time of day.

What is a digital menu board?

A screen that shows your menu, prices and offers. You change it from a browser instead of printing new menus, and the change appears on every screen at once.

Can menus change automatically during the day?

Yes. Schedule breakfast, lunch and dinner menus, or use Slide Conditions (Pro) to show an offer only at certain times.

Can I update prices at all locations at once?

Yes. Edit the menu once and every screen that plays it updates. Group screens by location if each one needs its own prices.

What do I need to get started?

A screen and a media player, such as Google TV or Amazon Fire TV, or a smart TV with LG webOS or Samsung Tizen. Our guide to choosing a media player helps you pick one. Your first screen is free.

Are there templates for menu boards?

Yes. The template gallery has a food category with menu boards for burger bars, coffee shops and more. Change the dishes and prices in the built-in editor and your menu is ready.

Can screens make the wait for food feel shorter?

Yes. Entertaining content on screens, from sports scores to your own videos, makes the wait for food and drinks feel shorter.

Still have questions? Contact our support

Book a free demo

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