New · White label program
Your brand.
Our platform.
Sell digital signage under your own name. Your logo, your colors, your domain and your own player app, on the platform 2,500+ organizations already trust. You set the price and own the customer. We keep it all running in the background.
Everything carries
your name.
Your customers see your brand from the first login to the last pixel on their screens. Play stays out of sight.
Your logo and colors
Your logo and brand colors replace ours in the dashboard and on the login page.
Your own domain
Customers log in on your address, like signage.yourcompany.com, not ours.
No Play name anywhere
Not in the dashboard, not in e-mails, not in help links and not on the screens.
Your player app
The app on your customers' screens shows your brand when it starts and when a screen is paired.
The full platform,
ready to sell today.
No development, no servers, no waiting. You sell the same software we've been building since 2013, with every feature your customers expect.
Templates your customers can make their own.
A library of professionally designed templates for menus, offers, announcements and more. Your customers change the text and pictures and publish in minutes, with royalty-free images, videos and GIFs from Unsplash, Pixabay and Klipy built in.
Scheduling that runs the screens for them.
Plan playlists by date, time and day of the week, switch content with tags, split screens into zones and sync playback across screens. Once it's set up, the screens look after themselves.
One team per customer, all in your hands.
Give every customer their own team with their own screens, playlists and users, and switch between them in one click. Roles (Member, Admin, SuperAdmin and Owner) decide who can change what, and you can step in whenever a customer needs help.
Plugins for live content.
Weather, news, RSS, YouTube, Google Slides and Sheets, Power BI, social media, scoreboards and many more. Live content that keeps screens fresh, without your customers doing anything.
Two ways to sell Play.
Pick the one that fits.
Both programs give you reseller prices that drop as your customers add screens. The difference is whose name your customers see.
Reseller program
Sell Play Digital Signage as it is, and add your own services on top.
- Play's name and logo in the dashboard and on the screens
- Reseller price list, you set your own price
- Play's team supports your customers too
- Listed in our reseller directory
White label program
NewSell the platform as your own product, under your brand.
- Your logo, colors and domain; no Play name anywhere
- Your own branded player app
- Wholesale price per screen, you set your own price
- You support your customers, with a direct line to our team
Not sure yet? Pick either one in the form below and tell us about your plans. We'll help you choose on a short call.
Built for companies that
already have the customers.
If your customers have screens, or should have, white label digital signage turns them into monthly revenue.
AV integrators and installers
You already install the screens, video walls and kiosks. Now the software they run on carries your name too.
IT and managed service providers
Add digital signage to the services your clients already pay you for every month.
Agencies and content creators
Design the content and run the screens for your clients, on a platform with your brand on it.
Sign makers and LED manufacturers
Sell every display with your own software, from shop windows to billboards.
POS and hospitality technology providers
Menu boards, offers and wait times, sold alongside the systems your customers already use.
Multi-site businesses
Run signage for your franchises, branches or members under your own brand.
You own the customer.
We stay behind the scenes.
Your customers come to you, and you set the price. Everything that keeps the platform fast, safe and up to date is our job.
A direct line to our team
You give your customers first-line support. When you need help, you go straight to the people who build Play.
Hosting, updates and uptime
We run the servers in Europe and the US, ship new features and keep everything up to date. Your customers get every improvement automatically.
Security built in
Traffic protected by Cloudflare, files backed up in two places, two-factor login and single sign-on with Microsoft Entra and Okta.
How we keep data safeRuns on the screens they have
Android, Windows, macOS, Linux, Raspberry Pi, Chromecast, Amazon Signage Stick, Fire TV, LG webOS, Samsung Tizen and BrightSign.
Find a playerPrices that reward growth
You buy at a wholesale price per screen that drops as you grow. What you charge your customers is up to you.
No poaching, ever
Your customers are yours. We never sell to them behind your back, and they never see our name.
Proven on 25,000+
screens worldwide.
- Organizations use Play to manage their screens.
- 2,500+
- Screens connected across businesses worldwide.
- 25,000+
- Average rating from 939 reviews on Capterra.
- 4.8 / 5
- Building digital signage software for more than a decade.
- Since 2013
Apply for the
white label program.
Tell us about your business and your customers. We review every application within 24 hours and get back to you.
What happens next
We review every application within 24 hours. If it's a good fit, we book a short call to go through your plans, the wholesale prices and the agreement.
Then we set up your brand with you: your logo, your colors, your domain and your player app. From there, you add your customers and start selling.
Good to have ready
Your logo, your brand colors and the address you'd like your customers to log in on, like signage.yourcompany.com.
A rough idea of how many screens you expect to add in the first year. It helps us find the right prices for you.
Apply now
Questions first? Write to hello@playsignage.com.
White label questions
Rather sell Play under our name? See the reseller program
What is white label digital signage?
White label digital signage is software you sell under your own brand. With Play's white label program, your customers use the full Play platform, but they see your logo, your colors, your domain and your player app, never ours.
What can I brand?
Your logo and brand colors in the dashboard and on the login page, your own domain for logging in, the e-mails your customers get, and the player app on their screens. The Play name is removed everywhere.
Will my customers see the Play name anywhere?
No. Not in the dashboard, not in e-mails, not in help links and not on the screens. As far as your customers are concerned, it's your product.
How much does white label cost?
You pay us a wholesale price per screen that drops as you add more screens, and you charge your customers whatever you want. We share the price list on a short call after you apply, so we can match it to your plans.
Who supports my customers?
You do, as their first point of contact, since the product carries your name. You get a direct line to our team for anything you can't solve yourself, and we take care of hosting, updates, security and uptime.
What hardware do my customers need?
The same as with Play: Android and Android TV devices, Amazon Signage Stick and Fire TV, Chromecast with Google TV, LG webOS and Samsung Tizen screens, BrightSign players, Windows, macOS, Linux and Raspberry Pi. Our guide to choosing a media player helps them pick one.
What's the difference between the reseller and white label programs?
As a reseller, you sell Play Digital Signage under our name, and our team also supports your customers. With white label, you sell the platform as your own product under your brand, and you support your customers yourself, with our team behind you.
How do I get started?
Fill in the application form on this page. We review every application within 24 hours and get back to you to book a short call.
You asked for it. For years.
Resellers have asked us for a version of Play they could sell under their own name for as long as we can remember. For years our answer was no. Now it's yes, and we built it the way you asked: your brand on everything, your prices, your customers.
- Your brandLogo, colors, domain and player app.
- Your pricesWholesale price per screen; you set the rest.
- Your customersThey see you. Never us.