Shoppers walking through a bright shopping center past a tall portrait screen saying Summer menu, now at Harbor Kitchen, level 2

Digital signage software for advertising

Digital signage for advertising networks

Sell ad space, schedule campaigns and prove every showing on the screens you already have. Manage all from one dashboard.

Built for every screen that sells ad space.

Whether you run a handful of screens in one mall or a network across the country, Play adapts to how you sell and run ads.

  • Ad networks & media owners

    Sell space on screens across a city, a region or a country.

    • Hourly or daily ad slots
    • Proof of Play reports for advertisers
    • Your own content fills unsold time
    • Every screen in one account
  • Venues with screens

    Earn from the screens in your mall, store, gym or station.

    • Sell slots to local businesses
    • Ads only at the hours you choose
    • QR codes that lead to the offer
    • Your own promotions in between
  • Agencies & brands

    Run campaigns across many screens and change them in seconds.

    • Video, animations and live streams
    • Social media feeds and touch screens
    • Design in Canva and publish
    • AudienceAware for targeted content

Guide every ad from booking to proof of play.

Sell, schedule, target and report from one account, so every advertiser gets the showings they booked.

  1. Woman showing a client her laptop in a small office, under a wall screen saying Cityline Screens, ad slots this week: mall entrance 20 per hour, station concourse 30 per hour

    01 · Booking

    Sell screen time

    Offer advertisers hourly or daily slots with a set number of showings on the screens you choose.

  2. Commuters walking through a bright train station under a large screen saying Fresh coffee, 2 minutes away, Bean Street Café, platform 3

    02 · Scheduling

    Ad Cycle plays every ad on cue

    Each ad plays as often as it was booked, and your own slides fill the time in between.

  3. Gym members checking in at the reception desk under a wall screen saying Morning smoothie deal, 7–10 am only, Juice Lab, next door

    03 · Targeting

    The right screen at the right hour

    Slide Conditions play an ad only on chosen screens, or at certain hours, days or dates.

  4. Two people at a meeting table looking at a wall screen with a Proof of Play report: Harbor Kitchen campaign, 1,240 showings on 8 screens, with a bar chart

    04 · Reporting

    Proof of Play for every ad

    Reports show when, where and for how long each ad ran, ready to share with your advertisers.

Your first screen is free.

No credit card required. Just start growing your business and we’ll grow together.

Ads that change in seconds

Update an ad on every screen from any browser, with no printing, shipping or hanging posters and no cost per change. Pull live prices and offers from Google Sheets, Power BI, RSS feeds or your website, so every screen stays current.

Wall screen in a shopping arcade saying Today only, weekend sale 20% off, Northgate Outfitters 50 m ahead, updated 2 minutes ago

One dashboard for your whole screen network

Manage every screen in every location from one web dashboard. Share playlists with your team and see at a glance which screens are online.

Play dashboard with 28 of 32 screens live and a list of the mall entrance, food court, station concourse and parking garage screens with the campaign each one is playing
  • Ad Cycle

    Sell hourly or daily slots with a set number of showings, while your own slides fill the rest.

  • Proof of Play

    Reports show when, where and for how long every ad was displayed.

  • Flexible scheduling

    Plan campaigns by time, day and date, and use Slide Conditions to pick the screens and hours.

  • Teams for every location

    Give each region or venue its own team with user roles, while you keep the overview of every screen.

  • Offline playback

    Content is stored on every player and keeps running through network outages.

  • Screen health alerts

    Get notified when a screen goes offline, so you can quickly resolve any outages.

Up and running in an afternoon.

  1. 1

    Connect a screen

    Pair a smart TV, media player or LED wall you already own.

  2. 2

    Pick a template

    Start from a ready-made template or design your own.

  3. 3

    Publish everywhere

    Send a campaign to one screen or your whole network at once.

The Connect a screen window in Play, asking whether the screen is online or needs step-by-step help

Use templates or design your own.

Use Play’s templates as a starting point for your advertisers’ promotions and menus, and for wayfinding and company news. Change colors and text, then publish.

  • Promos: digital signage template for advertising
  • Menus: digital signage template for advertising
  • Beautiful Screens: digital signage template for advertising
  • Keep Everyone Informed: digital signage template for advertising
  • Wayfinder: digital signage template for advertising
Browse all templates
Play keeps our showroom content polished, current, and on-brand.
Per ZachrissonMarketing Manager, Mazda Scandinavia
Organizations manage their screens with Play
2,500+
Screens connected worldwide
25,000+
Countries with Play-powered screens
100+
Email and live chat support, every day
24/7

Any issues? We offer 24/7 human support to all our customers.

  • 24/7We’re always here
  • Human supportReal experts, not bots
  • <2min average replyFast and helpful responses

Other Solutions

  • People reviewing financial charts at a desk with a calculator

    Banking

    Engage customers while they wait and promote your financial products.

  • Graduation caps thrown in the air

    Education

    Schedules, campus news and emergency alerts on every screen.

  • Smiling doctors and nurses in a hospital

    Healthcare

    Wayfinding, health information and shorter perceived wait times.

  • Hotel receptionist helping guests at the front desk

    Hospitality

    Welcome guests and promote your services, events and offers.

  • Office reception with a wall screen welcoming visitors to Alderwood Group

    Offices

    Company news, results and celebrations for the whole team.

  • Robot arms on a car production line

    Manufacturing

    Production figures, safety messages and work instructions.

  • Popcorn being scooped at a cinema concession stand

    Cinemas

    Showtimes, trailers and concession offers on every screen.

  • Driver filling up a silver car next to a pump screen saying Coffee + pastry $3

    Gas stations

    Fuel prices, store offers and extra ad revenue.

  • Clothing store with colorful shirts on display

    Retail

    Promotions and wayfinding right where shoppers buy.

  • Monorail train covered in colorful graffiti

    Transportation

    Real-time travel updates wherever passengers wait.

  • People running on treadmills in a gym

    Gyms and spas

    Class schedules, workout tips and member offers.

  • Small white church with a steeple in the countryside

    Churches

    Share announcements and bring your congregation together.

Frequently asked questions

Find answers to common questions about our platform. If you need further assistance, feel free to reach out to our team.

Can I sell ad space on my screens with Play?

Yes. Ad Cycle, in the Ultimate plan, schedules your advertisers’ ads in hourly or daily cycles with a set number of showings, and fills unused time with your own content.

How do I prove that an ad was shown?

Proof of Play reports in the Ultimate plan show when, where and for how long every element was displayed, so you can share the numbers with your advertisers.

Can ads change by time of day or location?

Yes. Schedule content by time, day and date, and use Slide Conditions (Pro) to play an ad only on certain screens or at certain hours.

What hardware do I need?

Play runs on most media players and smart displays, including Android, Windows, Google TV, Amazon Fire TV, LG webOS, Samsung Tizen, BrightSign and Raspberry Pi. Not sure which one fits? Read our guide to choosing a media player. Your first screen is free.

Can ads be targeted at the people in front of the screen?

Yes. AudienceAware, in the Ultimate plan, detects the people in front of a screen, such as their age and gender, and plays content targeted at them.

Still have questions? Contact our support

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