How to pick a media player.

The right media player or Smart TV depends on your content and where your screens hang. Here is what to look for, with players we have tested for each kind of project.

Smart TV or media player?

A Smart TV is a TV with a media player built in. It is made for Netflix, but has enough power for most digital signage.

  • Pick a Smart TV if your content is simple and you need a new TV anyway.
  • Pick a media player if you want the player separate from the TV, or if your content is heavy: animations, several zones, websites with script injection or lots of photos and videos.
  • Smart TVs usually have little storage, so large playlists fit better on a media player.
A Smart TV next to several small media players

Entry-level or high-end?

Both run Play. The difference is how much content they handle, and how reliably.

  • Entry-level media players

    For basic content like images and video. Low price, easy to use, and good for years in a simple project.

    • Not built for 24/7. Expect short interruptions, for example when a Fire TV Stick updates itself.
    • Zones, animations, playlist-in-playlist or heavy playlists can crash them.
    • Rated for room temperature, so not for hot, cold or humid places.
  • High-end media players

    Run any type of content. Prices start at around $150, on Windows, macOS, Android, Linux or BrightSign.

    • Fully under your control: no system updates interrupting your content.
    • Can be rated for extreme conditions, like outdoor LED screens or hot production halls.
    • Hundreds of configurations to choose from.

Let’s find the right solution for you.

Answer a few quick questions and we will recommend a player.

Question 1

Where will your screen be?

What media player fits your project?

Pick the example closest to yours. Still unsure? Contact us and we will point you in the right direction.

Don’t have a player yet?

We support every major operating system, from a $20 entry-level player to a Windows PC. These are the systems we recommend most, but use any you like.

Find a player
  • G2 Momentum Leader, Fall 2026
  • G2 High Performer, Fall 2026
  • Capterra Shortlist 2026
  • Software Advice Front Runners 2026
  • GetApp Category Leaders 2025

Media player questions.

Not sure which player fits? Contact us

Should I use a Smart TV or a media player for digital signage?

A Smart TV is enough for simple content like images and video. Choose a separate media player for heavy content, such as animations, several zones or many videos, or if you want to keep the player and the TV apart.

Can an entry-level media player run 24/7?

Not reliably. Entry-level players like the Fire TV Stick are not built for 24/7 use and update themselves, which causes short interruptions. For round-the-clock screens, choose a professional player from BrightSign, iBase or similar.

How much does a digital signage media player cost?

Entry-level players start at around $20. High-end media players, which can run any type of content, start at around $150.

Which operating systems does Play Digital Signage support?

Every major one, including Android, Windows, macOS, Amazon Fire OS, ChromeOS, Samsung Tizen, LG webOS, BrightSign, Linux and Raspberry Pi.

Can I try Play before I buy a media player?

Yes. Install the Play app on your computer and it becomes your first screen, free and with every Pro feature, so you can test your content before choosing a player. See how to get started.

It’s time you take it for a spin.

Creating an account is free, with no upfront costs and no credit card. Sign up and explore, or book a demo for a personal walkthrough.

Book a free demo

Loading free times…