Digital signage software features
Everything you want…
and more!
Play Digital Signage is packed full of features that will make your workday efficient, easy, and maybe even a bit fun.
Design features
Play app for phones and tablets
NewThe free Play mobile app does what you need day to day: add screens, edit slides, schedule and publish from your phone or tablet. Android now, iOS (iPhone and iPad) soon.
Get the Play appTemplate designs
A library of professionally designed templates for menus, offers, news and more. Pick one, edit it to fit your brand, or design from scratch.
Browse the template designsRoyalty-free media
Free images, videos and animations from Pixabay, Klipy and Unsplash, built into the editor. Use them in your content without worrying about copyrights.
How to use royalty-free mediaGoogle Drive
Link your Google Drive to your Play library and use your files in your content directly, without downloading and uploading them again.
How to use Google DriveFile conversion
Upload your content in almost any format and we convert it automatically, so it plays on your screens without any extra software.
Learn how file conversion worksCustom fonts
Choose from a wide selection of fonts, or upload your own. Your screens use the same typefaces as the rest of your brand.
See how to use custom fontsMusic
Add background music to a whole playlist or to single slides to set the mood. The music pauses automatically while a video plays.
Learn how to add musicPlaylist in playlist
Put one playlist inside another. Build content once, for example your opening hours, and reuse it in every playlist that needs it.
Check out the tutorialMulti Create
ProSelect several images or videos in your library and turn each one into its own slide in one step, instead of building slides one by one.
Check out the tutorialSlide conditions
ProShow a slide only at certain times, on certain days or on certain screens. One playlist can then fit every location and time of day.
Check out the tutorialSlide transitions
Choose how one slide changes into the next, with entrance and exit effects that make your playlist flow smoothly from slide to slide.
Check out the tutorialSnap to grid
A grid on the editor canvas that your text, images and shapes snap to. Line everything up neatly without nudging elements pixel by pixel.
Check out the tutorialPreview
ProSee exactly how your playlist will look on screen before you publish it, so you can check every slide and catch mistakes in time.
Check out the tutorial
Scheduling and planning your content
Scheduling
Choose which playlist plays when: by time of day, day of the week or date range. Plan your content for days, weeks or months ahead.
Check out how to schedule digital signage contentTags
ProPrepare alternative content and switch one or all of your screens to it in one click, for example for an emergency message or a special event.
Learn how to use tagsUse zones
Split one screen into areas that each play their own playlist, for example a video on one side and the news or weather on the other.
Learn how to use zonesSlide stash
A place to park slides you want to keep for later. Move them between playlists or reuse them without having to build them again.
Learn how to use the slide stashShuffle
ProMix slides from several playlists in the ratio you choose, so your screens keep showing a varied blend of content without endless manual editing.
Learn how to use shuffleSyncing playlists
ProMake every screen in a group show the same slide at the same moment. Perfect for rows of screens or menu boards side by side.
Learn how to sync playlistsTV on/off
ProTurn your screens off automatically when you close and on again when you open, to save power and wear. Works on Samsung Tizen, LG webOS and Linux players.
Learn how to schedule your TV
Create dynamic digital signage content
Animations
Make the whole slide or single elements like text, images and shapes move onto and off the screen. Movement catches the eye of passers-by.
Check out the tutorialTouch
ProTurn touch screens into interactive menus and quizzes that visitors control themselves. Build them in the editor, no programming needed.
Check out the tutorialVideo wall
Combine several screens into one big picture. Use a video wall controller or your screens' daisy chain, and Play shows your content across all of them.
Learn how to set up a video wall
Take control of your digital signage
It works offline too!
Your published content is stored on the media player, so it keeps playing without internet. You only need a connection to publish changes.
Remotely manage your player
Manage every player from our web portal, wherever you are. Change settings, timezone and resolution, and see download progress in real time.
Learn more about managing screensAutomatic updates
Your players update themselves in the background, so they stay fast, secure and up to date with all the latest features. Nothing to install.
Screen capture
ProTake a screenshot of what any of your screens is showing right now, from anywhere. Check that the right content is playing without being there.
Learn more about screen captureAlerts & notifications
ProGet notified the moment a screen goes offline, by e-mail or in Slack or Teams, so you can fix it fast before anyone notices a blank screen.
Check out the tutorialDownload progress
See when each player has finished downloading your newest content, so you know exactly when an update is ready to play on screen.
See where to check itWebsite scripting
ProAutomate websites shown on your screens with JavaScript, for example to log in or scroll to the right spot, so dashboards and pages display just right.
Check out the tutorialPublic API
ProControl Play from your own systems. Our API lets other software switch tags on your screens automatically, for example from an alarm or booking system.
Check out the API documentationAd Cycle
UltimateDecide how often each ad plays per hour or day, and fill the gaps between ads with your own slides. Ideal for selling screen time.
Learn more about Ad CycleScreen share
Show your computer screen live on any of your screens, for a meeting or presentation, then go back to your regular content with one click.
Learn more about screen shareEmergency alerts (CAP)
ProOfficial CAP emergency alerts, like severe weather or evacuation orders, show on your screens automatically and can take over your normal content.
Learn more about CAP alertsDashboard
UltimateOne overview of your whole network: see which screens are online or offline, manage users and teams, and download reports on content and devices.
Learn more about the dashboardAudienceAware
UltimateSee who looks at your screens and for how long, and tailor your content to them. Now in beta for networks of 25 or more screens.
Learn more about AudienceAware
Build your team while your
digital signage stays secure
Create a team
Invite your colleagues to your account and give each of them a role, so everyone can manage their part of your screens without overlap.
Learn more about teamsSub-teams
ProGive departments, branches or schools their own space under your main account, with their own screens and content, while you keep central control.
Learn more about sub-teamsMicrosoft Entra and Okta
Let your employees log in to Play with Microsoft Entra ID or Okta single sign-on, and manage their access centrally from your own dashboard.
Log-in and securityAudit log
UltimateA full record of who did what in your account and when. See every change your team made, so nothing happens without a trace.
Check out how the audit log worksTwo-factor authentication
Protect your account with a one-time code on top of your password. Even if someone learns the password, they still can't get in.
Learn more about two-factor authenticationAnalytics
UltimateProof of Play reports show how often and how long each file and ad played on your screens, so you can prove what ran where.
Learn more about Proof of PlaySharing playlists
Share a playlist with someone outside your team, like a designer or partner. Choose whether they can only view it, edit it or publish it.
Learn how to share a playlistLocking objects
ProLock parts of a slide, like your logo or background, so they can't be moved or deleted by accident while you edit the rest.
Learn how to lock objectsPrivate files
ProPlay files straight from your own private file server instead of uploading them to our cloud. Confidential content stays inside your own network.
Learn how to use private files
Feature questions
Short answers to the questions we hear most about what Play can do.
Does Play Digital Signage work offline?
Yes. Your published content is stored on the media player, so it keeps playing without internet. You only need a connection to publish changes.
Can I manage my screens from my phone?
Yes. The free Play mobile app does what you need day to day: add screens, edit slides, schedule playlists and publish. It's on Google Play for Android phones and tablets now, and the iOS app for iPhone and iPad is coming soon. Get the Play app
Which plan includes analytics?
Analytics (Proof of Play) is part of the Ultimate plan, together with the audit log, dashboard, Ad Cycle and AudienceAware. Compare the plans to see every feature per plan.
Can I use my own fonts?
Yes. Upload your own fonts and use them on every slide, so your screens match the rest of your brand. Custom fonts are included in every plan.
Does Play support single sign-on (SSO)?
Yes. Your employees can log in with Microsoft Entra ID (Azure AD) or Okta, and you manage their access centrally. Two-factor authentication is available to every user as well.
Can I try every feature for free?
Your first screen is free forever and includes every Pro feature, when you leave us a review within 30 days. See pricing for more screens and the Ultimate features.

