Trail Appliances Ltd is an appliance retailer. In its showrooms, customers compare products up close, and promotions change often.
The challenge: printed materials that keep changing
Trail Appliances’ showrooms are highly visual. The company wanted to show promotions and products without constantly printing and replacing signs every time an offer changed.
The solution: remote updates in every showroom
With Play, the team updates promotions and product messages remotely. Showrooms stay current, professional and dynamic, and nobody has to swap printed signs by hand.
The result
- Stronger product visibility: products and offers stand out on screen.
- Faster promotion changes: new offers reach the showroom right away.
- More engaging showrooms: moving content draws more attention than paper.
What other retailers can take from this
Schedule each promotion’s start and end date in advance, so offers appear and disappear on time. Show the product in use, keep the price and the offer large, and use the same templates in every store for a consistent look.
Read more case stories, or see how Play works for retail.
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