Sportswear store with a large portrait screen in the window showing a running campaign

Digital signage software for retail

Digital signage
for retail stores

Q: How does digital signage help retail stores?

Screens promote offers, show products in motion, guide shoppers and replace printed posters, so a campaign goes live in every store at once.

Q: Can each store show its own prices and offers?

Yes. Group screens by store or region, and use Tags and Slide Conditions (Pro) to target content.

Q: Can I run a video wall?

Yes. Play supports video walls, and Sync (Pro) keeps content in step across screens.

Q: Can I sell screen time to brands in my stores?

Yes. Ad Cycle (Ultimate) schedules brand ads with a set number of showings, and Proof of Play reports show when they ran.

Q: Can a campaign start and end on set dates?

Yes. Schedule a playlist for a date range and it starts and stops on its own, in every store that plays it.

Q: Can shoppers find their way around the store with touch screens?

Yes. With Touch (Pro) you can build interactive store maps and directories that point shoppers to departments and products.

Q: Can we see who looks at our screens?

Yes. AudienceAware (Ultimate) uses a camera to show who looks at your screens and for how long, so you can tune your content to your shoppers.

Launch promotions, change prices and show products on every screen in every store at once. Manage your whole chain from one dashboard.

Try one screen for free See pricing

Built for every kind
of store.

Whether you run one boutique or hundreds of locations, Play adapts to how your stores sell.

Fashion & specialty
Turn windows and walls into displays that stop shoppers in their tracks.
- Window displays that draw people in
- New arrivals and lookbooks
- Video walls for visual merchandising
- Social feeds and QR codes
Grocery & convenience
Keep prices, deals and opening hours current in every aisle and at checkout.
- Weekly deals and price updates
- Promotions at checkout
- Opening hours and store info
- Local offers for each store
Chains & franchises
Run campaigns across every store, with local content where it counts.
- Campaigns live in every store at once
- Content by store, time or day
- Sell screen time to brands
- One brand across every location

Guide every shopper from
the window to the till.

Put the right message on the right screen at every step, so shoppers find what they need and see your best offers.

01 · Window & entrance
Window displays
Eye-catching videos and offers that pull passers-by into the store.
02 · Aisles & displays
Visual merchandising
Video walls and shelf screens show products in motion where they sit.
03 · Product discovery
Self-service and QR codes
Touch screens and QR codes help shoppers explore products and share.
04 · Checkout
Last-minute offers
Add-on deals, loyalty sign-ups and next week’s offers at the till.

Your first screen is free.

No credit card required. Start with one screen in one store and grow from there.

Get started

Portrait screen with a sportswear campaign: Break the routine, performance in motion

Prices and offers that
change in seconds

Launch a promotion in every store at once, schedule offers for weekends and holidays, and show different prices by store or region.

Store screen with a weekend offer: running shoes down from €120 to €89, above a shelf of sneakers

One dashboard for every
store in your chain

Manage every screen across stores and regions from one web dashboard. See at a glance which screens are online.

Play dashboard with 28 of 32 screens live and the screens of a downtown store: front window, entrance video wall, checkout and fitting room

Teams and permissions
Give team members their own roles and share playlists with view, edit or publish rights.
Content by store, time or day
Show different prices and offers by store, region, time or day with Slide Conditions.
Flexible scheduling
Plan offers by day, week or month, from weekend deals to holiday campaigns.
Offline playback
Content is stored on the player, so screens keep playing through network outages.
Screen health alerts
Get notified when a screen goes offline, before shoppers see a blank display.
Ad scheduling & Proof of Play
Sell screen time to brands and show them exactly when their ads played.

Up and running
in an afternoon.

1
Connect a screen
Pair a smart TV, media player or LED wall you already own.
2
Pick a template
Start from a ready-made template or design your own.
3
Publish everywhere
Send it to one store or every screen in your chain.

The Connect a screen window in Play, asking whether the screen is online or needs step-by-step help

Use templates
or design your own.

Use Play’s templates as a starting point for new arrivals, in-store events, loyalty programs, sales and store directories. Change colors and text, then publish.