Case Studies

BlaBlaCar: Workplace News That Doesn’t Get Lost in the Inbox

Published on by Anette Jaeger

BlaBlaCar coach bus

Comuto SA is the company behind BlaBlaCar, the carpooling and bus travel platform. Like any growing company, it has news to share with its teams every week.

The challenge: news lost in inboxes

Important workplace news can get lost among all the other emails. BlaBlaCar wanted key messages to be visible in the spaces its teams share, where people actually see them.

The solution: shared screens, updated remotely

The company shows company news, campaigns and announcements on screens in shared spaces with Play. Content is updated remotely whenever needed, so the screens stay current without anybody having to visit them.

The result

  • Higher visibility for internal news: messages reach people where they gather.
  • More engaging workplace communication: news on screen instead of one more email.
  • Easy remote updates: changes go to every screen from one place.

What other companies can take from this

Screens in kitchens, lounges and entrances reach people who skim past internal emails. Keep each slide to one message, mix company news with lighter content, and remove old announcements on time so people keep looking.

Read more case stories, or see how Play works for offices.

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Las Vegas, Nevada
Anette Jaeger

Creative Marketing

Anette Jaeger

56 published posts

Anette Jaeger works in Creative Marketing at Play Digital Signage. She joined the company in 2022 and brings extensive experience in sales and marketing.

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