Blogpost was published on December 14, 2021
Digital signage has been around for decades, but now more than ever, it is an integral part of businesses in any industry, big and small. With the rise in technology, digital signage continues to evolve and provide businesses with new ways to capture and captivate their customers.
One industry that can particularly benefit from digital signage is hospitality. The hospitality industry can include any service that houses, feeds, or entertains visitors and guests. It may be a wide sector that includes a lot of different types of companies but they all have one common goal and that is to provide the best experience to their guests and visitors.
So, let’s take a deep dive into hospitality digital signage, its benefits, digital signage content and placement ideas for the hospitality industry, and everything you need to know to get started.
In general, digital signage offers a host of benefits, but for the hospitality industry, the list is long. Here are just some of the benefits you can expect from implementing digital signage into your hotel, resort, restaurant, or entertainment venue.
Digital signage in the hospitality industry is a great way to inform and engage with customers, visitors, and guests. A lot more information can be displayed and in far more dynamic ways with digital signage versus traditional signage. Because of the dynamic content like high-definition video, animations, and music that digital signage offers, it engages viewers easily and quickly even in busy environments.
Speaking of bright, busy environments, with digital signage, information and entertainment can be seen from far away even in bright lighting with a lot of people. Because the screen is lit from the back it can also be seen in the dark and from a distance as well whether it is inside or outside.
With traditional signage, when there is a new update, a sign has to be redesigned, reprinted, and then rehung. However, digital signage can be accessed from anywhere with an internet connection at any time to make updates within just a few clicks. This means that it only takes just minutes to make any changes.
Digital signage in the hospitality industry may be more of an upfront cost, but it saves you time and money in the long run. Traditional Signage is expensive to both replace and update, digital signage, on the other hand, has a long lifespan and doesn’t cost a dime to update.
Additionally, digital signage has scheduling, quick updates, and pre-designed templates to save you time so you can easily scratch things off of your to-do list.
The hospitality industry is all about the customer or guest experience. Digital signage helps businesses in the hospitality industry improve the guest experience by providing a way to inform, engage, and entertain. Guests are most happy when they know what is going on, where they can find things and have something to look at if they have to wait.
As you can see, there is a world of benefits that hospitality digital signage can provide. However, if you are stumped on where to place it and what content to display, here are some fantastic content ideas to get you started.
Interactive content utilizing touchscreens provides a world of ideas. It can include floor plans and check-in forms to speed up the check-in process or content such as Wayfinder maps to give directions. Interactive content should be placed where it is easily accessible for guests and patrons such as in the lobbies of hotels, in front of common areas in resorts, and at the entrances to entertainment venues.
Start the conversation with guests from before they step in your business with outdoor digital signage. Use outdoor digital signage for advertisement, to direct patrons to your property, or to show off the events you are hosting.
Video walls are a great way to make a first impression in the lobby of your hotel, resort, or entertainment venue or even at the entrance to your restaurant. Video walls are impressive, sleek, and modern, and give you plenty of space to display everything people need to know from the moment they walk in or just to make a statement.
The lobby is one of the best places to put hospitality digital signage regardless of whether it is interactive enough. Show hotel guests what there is to do, eat, and drink nearby. You can also show what you offer and entice others with your services. Display upcoming events, specials, and more as well. No matter which sector of the hospitality industry your business falls into, digital signage in the lobby is a great place to start.
Read the blog post about how digital signage improves your guest experience and engagement.
Now that you have some idea of what to display with digital signage, let’s talk about the main components of a digital signage setup and a few variations that you can implement in the hospitality industry.
The first component of any digital signage setup is the screen that displays your content. It can be a regular TV, a Smart TV, a touchscreen, a tablet, or even a video wall. With the screen, there are a lot of ways to customize it to your needs. Choose your size, orientation, how many you need, the mouthing, and location.
The digital signage media player is what allows the screen to display the content you have designed. Some are built into the screen such as with a Smart TV or a tablet, and others are standalone. There are players in every budget, though they each can support different types of content, so when picking a player, keep your goals in mind.
Digital signage software is where you manage and publish your content. However, not all digital signage software is created equally. Play Digital Signage is the leading digital signage software on the market and is perfect for the needs of the hospitality industry.
Here are just some of the things that Play Digital Signage offers that make it perfect for the hospitality industry.
Among other features, Play Digital Signage has a powerful built-in content editor, an easy-to-use and dynamic interface, and plug-in capability. It is truly the most full-featured digital signage software out there and our developers are always adding more features regularly.
In the hospitality industry, you don’t want to become a target. The biggest fear with cloud-based software is that they are not secure. However, that is not always the case. Play Digital Signage has implemented a variety of security measures to make sure your information is always safe. From two-factor authentication, pen testers, password monitoring, and more, you can ensure every precaution is taken with Play Digital Signage.
Play Digital Signage has made it a mission to be compatible with all of the most popular operating systems of media players. Additionally, Play Digital Signage works with any size screen, big or small. We want you to be able to choose your hardware. Some providers require proprietary hardware, but we empower clients to have the opportunity to customize their setup as they desire.
Digital signage doesn’t have to be expensive. Our pricing structure ensures that you only have to pay for what you use. Play Digital Signage is only $18 per screen per month with no hidden fees.
Not every business has a full-fledged marketing team or IT department. That is why we provide comprehensive support and an editor that you don’t need a marketing specialist for. Find our extensive help section, YouTube channel
, set-up guides, and 24/7 LIVE chat support for help with whatever you need.
Getting started with Play Digital Signage is as easy as three steps. However, if you are still deciding, you can see what Play Digital Signage can do for you with a free ten-screen trial for as long as you need. Whether you want to start the trial or go live immediately, follow the steps below to get started.
After you have completed these three steps, you’ll be ready to begin designing content! Don’t forget to use a few of the hospitality content ideas we mentioned above!
Start with our latest and most-read blog posts.
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If you haven’t found what you were looking for here, we still have lots to show you! Check out sample digital signage solutions by industry to see how digital signage fits into your business, case studies from those who have come before you to see how they have taken advantage of digital signage, or reach out to us using the live chat below with any questions you might have!
