Guests at the ticket counter of a bright cinema lobby, below a wall screen showing tonight’s films at Orchard Cinema: 18:30 The Last Lighthouse, Screen 1; 19:15 Paper Moons, Screen 2; 21:00 Midnight Orbit, Screen 3

Digital signage software for cinemas

Digital signage for
cinemas and theaters

Q: What can a cinema show on digital signage?

Showtimes, trailers, digital movie posters, concession menus, offers and ads from local businesses, plus information for staff.

Q: Can the screens play trailers?

Yes. Upload video files or use YouTube and Vimeo. Play converts uploaded files to a format that plays well on your screens automatically.

Q: Can menu prices change at certain times?

Yes. Schedule different menus by time and day, or use Slide Conditions (Pro) to show an offer only during matinees, for example.

Q: Can I make money from the screens?

Yes. With Ad Cycle (Ultimate) you can sell ad slots to advertisers and prove every showing with Proof of Play reports.

Q: Can showtimes update without retyping them on every screen?

Yes. Keep your showtimes in a Google Sheet and add it to a playlist. The screens show the latest version of the sheet.

Put showtimes, trailers, concession offers and ads on the screens you already have. Manage all from one dashboard.

Try one screen for free See pricing

Built for every cinema,
big or small.

Whether you run a single-screen theater or a chain of multiplexes, Play adapts to how your cinema actually works.

Independent cinemas
Run a lobby full of screens without a design team.
- Showtimes from a Google Sheet
- Digital posters and trailers
- Concession menus and combo deals
- Special screenings and events
Multiplexes & chains
Keep every site up to date and on brand from one account.
- Each site manages its own screens
- Central campaigns for every lobby
- Ad slots sold to local businesses
- Screen health alerts for every site
Staff & back of house
Keep the team informed between screenings.
- Shift information
- Safety notices
- Team news
- Emergency content on all screens

Guide moviegoers from the
front door to their seat.

Put the right message on the right screen at every step, so guests know what’s on, where to go and what to grab on the way.

01 · Entrance
Now showing
Screens at the door show today’s films the moment guests walk in.
02 · Lobby
Trailers and coming soon
Trailers and digital posters for upcoming releases, scheduled to start and stop on the right dates.
03 · Concessions
Menus and combo deals
Popcorn, drinks and combos that are quick to update, with offers at the times they sell best.
04 · Doors to the screens
Screen numbers and start times
Guests see which film plays in which screen and when it starts, straight from your Google Sheet.

Your first screen is free.

No credit card required. Just start growing your business and we’ll grow together.

Get started

Portrait screen for Friday movie night with links to tonight’s showtimes, popcorn combo deals and what’s coming soon

Showtimes that are
always up to date

Pull live data from Google Sheets, Power BI, RSS feeds or your website and update every screen from one web portal. When it matters, the Emergency System switches every screen to an alert in seconds.

Wall screen in a cinema foyer showing today’s showtimes: The Last Lighthouse 16:00 and 18:30, Paper Moons 17:10 and 19:15, Midnight Orbit 21:00, sold out

One dashboard for every
screen in your cinema

Manage every screen in every lobby and site from one web dashboard. Share playlists with your team and see at a glance which screens are online.

Play dashboard with 28 of 32 screens live and a list of the lobby showtimes, concession menu board, Screen 3 entrance and staff room screens with what each one is playing

Teams for every site
Give each cinema its own team, so it publishes to its own screens without affecting the others.
On brand on every screen
Your colors, fonts and templates, so every slide looks like your cinema.
Flexible scheduling
Plan content by day and time, and let trailers start and stop on their release dates.
Ad slots & Proof of Play
Ad Cycle plays each advertiser’s ads a set number of times, and Proof of Play reports show when they ran.
Offline playback
Content is stored on every player and keeps running through network outages.
Screen health alerts
Get notified when a screen goes offline, so you can quickly resolve any outages.

Up and running
in an afternoon.

1
Connect a screen
Pair a smart TV, media player or LED wall you already own.
2
Pick a template
Start from a ready-made template or design your own.
3
Publish everywhere
Send it to one lobby screen or every cinema at once.

The Connect a screen window in Play, asking whether the screen is online or needs step-by-step help

Use templates
or design your own.

Use Play’s templates as a starting point for showtimes, coming soon posters, concession specials and family screenings. Change colors and text, then publish.