Using Digital Signage in the Banking Industry
Digital signage replaces traditional printed signs providing a cleaner, more modern look while simultaneously offering greater versatility. Digital signage consists of three main components– a screen, a media player, and software.
The screen displays your custom content to viewers passing by. The software is what manages and publishes your content while the media player acts as a middle man to connect the software and the screen. Together, these three components make up a powerhouse asset for the banking industry.
Let’s talk about the benefits of digital signage, some content ideas, locations great for digital signage, and what to look for in a digital signage provider as a bank.
Benefits of Digital Signage in the Bank
Digital signage provides a lot of benefits for banks that traditional printed signage just can compete with.
With digital signage, updates can be made almost instantaneously. As information changes, you can update your digital signage content with just a few clicks. Digital signage is connected to the internet which makes changing and updating your content quick and easy. You no longer have to redesign, reprint, pick up, and hang new signage whenever even the smallest piece of information changes saving you both money and time.
Occasionally at any bank, there can be a wait. During this time, customers get bored and impatient. Digital signage in the bank is engaging, especially since as a society we naturally notice screens now that everything around us has gone digital. Engage with your customers and keep them happy while they wait using digital signage to draw their attention which will give you time to help the customers in front of them.
Because digital signage in the bank captures the attention of viewers more than printed signage, it is easier to inform your customers of vital information with digital signage. Show them your hours, how they can open a new account, and any new policies that may affect them.
Though banks all do the same thing, their relationship with their customers, their values, and how they operate all vary. With digital signage, you can customize the content you put out therefore your viewers. With traditional signage, only photos and text can be displayed, but with digital signage, you can utilize video, animation, websites, and any other digital content types you can think of.
Nowadays, what sets you apart from the competition is strong branding. Digital signage allows you to use custom color codes and fonts so that your branding can be seamless. Additionally, branding is far easier when you can launch new brand campaigns with just a few clicks.
Digital Signage Content Ideas for Banks
The different content you can display on digital signage is almost endless. However, if you need some inspiration, here are some digital signage content ideas before for banks.
The banking industry is highly regulated by legislation and often corporate administrators. This means that new policies come around quite frequently. There are plenty of ways to do incorporate new policies into your digital signage content. For instance, you could create a video with an explanation, a fun stop motion animation, or simply break it down powerpoint-style on rotating slides.
Whether you are offering a free checking account for students or having a $200 bonus for your credit card members, advertising your promotions is crucial to their success. After all, customers can’t participate if they don’t know about the promotion in a timely fashion. The nice part about using digital signage for promotional content is that you can incorporate the terms and conditions a lot easier than just including fine print at the bottom of a poster.
Event details are great to incorporate into digital signage in the bank. Banks often hold financial education events, marketing, and hiring events. To attend these, the public needs to know about them and the details of “what, when, and where”. Digital signage allows room to give event information in detail and drive excitement for attendance.
Each bank operates in its own way and though there are some standard practices, visitors to your bank may need instructions on what to do and where things are. Digital signage is a great way to communicate important instructions to customers because it is easy to read from any distance, captures attention, and can be organized into steps using a slideshow feature. By giving your customers instruction through digital signage allows them to get help without having to find an employee, essentially making their experience easy and pleasant.
No one likes waiting in line, so banks should consider incorporating some entertainment content in their digital signage. Ideas for this include slive stock market, weather, and social media widgets. You can also incorporate other more fun plugins like “Today in History”, pop culture news, or fun facts. Don’t forget that background music on your digital signage content can also provide entertainment, too.
A lot of people only have a checking or savings account at a bank and only go there for deposits or withdrawals. However, many banks offer a lot more than just a few accounts. Some banks offer financial advisory services, retirement planning, credit monitoring, and more. Digital signage in the bank is a good way to design various content around the different services offered by your bank. Like with promotions, events, or policy content you can utilize a combination of video, animation, text, and photos to inform customers of your bank’s offerings.
Digital signage in the bank can also be interactive through touchscreens. Interactive digital signage opens a whole new world of content for banks. One of the best ways to use it is to collect information from your customers while they wait or on their own time. Not only does it help keep sensitive information private because they don’t have to say it out loud, but it can also speed up wait times. Whether you want them to sign up for a new alert system or need their information for verification, interactive digital signage can help.
Advertisement content is perfect for banks. After all, you have customers waiting to be helped which makes a great audience. Of course, you can advertise your services, promotions, or events as we have mentioned above, but you can also rent out your digital signage space to other local companies for them to advertise. Utilizing your digital signage for some third-party advertisement is a way to offset digital signage costs.
Where to Place Digital Signage in the Bank
Because you can arrange digital signage in a variety of ways to fit your needs, it also means there are several locations to place it in a bank. Of course, you can pick and choose from these locations, but here are some ideas to get you started.
- By the Door: Place the screen in the window, on the wall just after the door, or on a stand in the entranceway. This location is great for policy and vital information content like hours of operation.
- Near the ATMs: Having digital signage near the ATMs can entertain customers while they are waiting for their turn or is a good place to show other offerings of the bank.
- Drive-thru: Digital signage can be placed outside as well. In the drive-thru, digital signage can be entertaining, informative, or advertisement.
- Consultation Offices: Place digital signage screens in the private consultation offices and use them for your general content or take it one step further and design a playlist for each type of consultation. For instance, for a retirement consultation, the digital signage can display an overview of options. Since digital signage content can be changed quickly, these screens can be versatile during a consultation as the conversation changes.
- Break Room: Digital signage isn’t just for customers of the bank, but can be beneficial in the break room or where employees hang out as well. This way, you can communicate new company policies, important upcoming dates, or even just provide some relaxing entertainment. Digital signage in a break room can improve company-wide communication.
- Teller Stations: Screens at every teller station will ensure that no matter who helps the customer, they have an opportunity to see what’s new with their bank.
Features for Digital Signage in the Banks
Digital signage has a long list of features, but the banking industry should pay attention to these features in particular when looking for a digital signage provider.
Banks deal with sensitive information and should always be concerned about security, even with marketing materials. With this in mind, banks need to consider digital signage companies with extensive security measures like two-factor authentication, pen testers, and strict security protocols to protect against hacking.
The last thing you want to deal with on a busy day is your digital signage going down. Having errors on your screens doesn’t make your digital signage in the bank look good, so always inquire about the uptime rates of your digital signage provider. For reference, they should be 99.5% or higher.
Some digital signage providers require that their software be downloaded onto on-site hardware instead of being able to access it through the cloud. If the software is not cloud-based, you will only be able to make changes and manage it through the individual computer you installed it on. Banks should go with a cloud-based solution so updates can be made quickly from anywhere and by anyone on the responsible team.
No Proprietary Hardware
In the banking industry, you will want the most flexibility you can get at the best price which means you should only use a digital signage provider that offers compatibility with a wide range of hardware. Many signage companies will require proprietary hardware that not only limits your choices but often comes with a high price tag.
Built-in Content Editor
There is no reason to have separate software to design your content than the one used to manage and publish it. Look for a digital signage company with a full-featured built-in editor to save time, money, and stress. An all-in-one software makes new content a breeze.
Try Digital Signage in the bank Free
Play Digital Signage is the leading digital signage software on the market. Here at Play Digital Signage, we understand how important the features listed above are for the banking industry which is why we offer every single one.
Our cloud-based digital signage software with a full-featured built-in content editor is perfect for banks with extensive security measures, a 99.9% uptime, and wide operating system compatibility.
The best part? You can try ten trial screens free for as long as you would like. We know you’ll love our software, so we don’t collect any credit card or billing information until you are ready to go live. Get started with your free trial screens in three easy steps.
- Sign up at playsignage.com.
- Choose your screen. Play Digital Signage works with any size screen from tablets to LED video walls– the choice is yours.
- Pick a player. We have done the research for you and have compiled a list of the best players from every price point.
After these three steps, you are ready to start creating your content. It’s that easy!