Blogpost was published on March 27, 2024
Have you been looking to implement digital signage, but don’t know how to find the best one for you? We’ve got you covered. Today we’re breaking down how to choose the right digital signage software for your business.
Digital signage allows businesses of all sizes and industries to display dynamic and up-to-date content such as videos, images, and interactive messages on screens in a variety of locations, making it an effective marketing and communication tool. However, choosing the right digital signage software for your business can take time and effort, given the multitude of options available in the market. To make it a bit easier, we will dive into the key factors to consider when selecting digital signage software that best suits your business’s needs.
Like with any marketing tool or project you implement in your company, before diving into the world of digital signage software, it's crucial to define your goals and objectives. Are you looking to enhance customer engagement in your retail store? Or perhaps you want to streamline internal communication within your organization? Clearly outlining your objectives will help you narrow down the features and functionalities you need in a digital signage solution. This will save you stress, time, and money in the long run.
Once you have your goals and objectives, there is a bit more planning to do. Different businesses require different types of content for their digital signage displays. Some may need to display product promotions, while others may focus on event schedules or corporate announcements. Some may even want to include interactive content. Make a list of the types of content you want to showcase on your digital signs, as this will influence the software features you require, such as content scheduling, templates, and multimedia or touch support. We always find it helpful to list what feature you may need next to each content type.
Now that you know what you’re after, you can begin to narrow down your digital signage solution options. When comparing digital signage software solutions, one of the primary things you want to pay close attention to are the various features that are offered. This is where you are going to refer back to your list of content types and your goals and objectives. Look for companies with features that align with your list.
Some important features the majority of companies need include easy content management, scheduling capabilities, remote monitoring and management, customizable templates, and integration with social media feeds or data sources.
Inevitably, as your business grows, so will your digital signage needs. It is wise to choose a software solution that can scale with your business and accommodate future expansion. The ability to add additional screens without switching companies is something to look for.
Additionally, ensure that the software is compatible with your existing or any specific hardware you would like to use, such as screens, media players, and touch panels, to avoid compatibility issues and streamline deployment. A digital signage solution with a wide range of compatibility is always a great choice in case you decide to upgrade your hardware at a later date, too.
A user-friendly interface is essential for efficient content management and operation of your digital signage network. Test the software's user interface and navigation to ensure it is intuitive and easy to use for you and your team members who will be managing the content and campaigns. A user-friendly digital signage software also means you’ll spend less time getting to know the system and with training.
Reliable customer support and comprehensive training resources are crucial for the smooth implementation and ongoing maintenance of your digital signage software. Look for providers that offer responsive customer support, training materials, tutorials, and documentation to help you maximize the value of your investment. Another thing to look for here is when these resources are available to you. Ideally, you should have some sort of customer support options available 24/7.
Digital signage software pricing can vary significantly depending on the features, scalability, and pricing model. Compare pricing plans, including upfront costs, subscription fees, add-on features, and support services, to find a solution that fits your budget and offers the best value for your specific requirements. A free trial program is another great thing to look for and consider in the budget department as it allows you to get a true sense of what you are investing in.
Before making a final decision, research user reviews and testimonials of the digital signage software you are considering. Feedback from other users can provide valuable insights into the software's performance, reliability, customer support, and overall user experience.
Now that we have gone over the key aspects to look for in a digital signage company, let us introduce you to our company, Play Digital Signage. In our opinion, it is the best digital signage software for a large majority of businesses.
Play Digital Signage is a leading provider of cloud-based digital signage software that empowers businesses to create captivating digital signage that works for them. With a user-friendly interface, robust features for content management, scheduling, and analytics, and a high degree of customization Play Digital Signage offers a comprehensive solution for businesses of all sizes. Whether you need to enhance customer engagement, improve internal communication, or promote products and services, Play Digital Signage provides the tools and support you need to succeed.
Not to mention, our pricing model is “pay for only what you use” and we have a free trial program where you can have full access to our software for as long as you need to get up to 10 screens up and running for no cost at all! You only pay when you are ready to launch. We also have a plethora of training resources and live-person chat support available 24/7.
Overall, choosing the right digital signage software for your business requires careful consideration of your goals, content needs, software features, scalability, user interface, customer support, pricing, and user feedback. By considering these key aspects of digital signage solutions and doing your thorough research, you can select a digital signage solution that aligns with your business objectives and helps you create engaging and impactful visual experiences for your audience.
If you want to get started with Play Digital Signage and see if it is right for your company, sign up for your free account here! It’s as easy as entering a few basic pieces of information.
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If you haven’t found what you were looking for here, we still have lots to show you! Check out sample digital signage solutions by industry to see how digital signage fits into your business, case studies from those who have come before you to see how they have taken advantage of digital signage, or reach out to us using the live chat below with any questions you might have!
