Outdoor Digital Signage: What Is It, Benefits, & Hardware.

Outdoor digital signage continues to be a powerful tool for businesses to engage their audience, deliver impactful messages, and enhance brand visibility no matter the conditions. With advancements in technology and a growing demand for interactive experiences, outdoor digital signage has become a go-to for marketing in the great outdoors.

What is Outdoor Digital Signage?

Gone are the days of static billboards, posters, and store signage as you walk down the street. Instead, outdoor digital signage solutions have evolved to offer dynamic, interactive, and visually captivating experiences whether that be in the bright sun or rain. Offering a similar experience to the indoor digital signage displays we are used to, outdoor digital signage displays are designed to withstand harsh weather conditions, ensuring uninterrupted communication even in tough outdoor environments.

Benefits of Outdoor Digital Signage

Outdoor digital signage offers many of the same benefits as any other digital signage but with the added benefit of being weatherproof.

Enhanced Visibility

Outdoor digital signage grabs attention with bright displays and dynamic content, making your message stand out in high-traffic areas. Imagine walking down a sunny street. What would you look at first? A bright, back-lit display or a static poster? Probably the bright, back-lit display of outdoor digital signage because it is easier to see. Your customers will do the same giving you enhanced visibility over the competition.

Increased Engagement

Even on outdoor digital signage, you can utilize interactive features such as touchscreens or QR code integration which enable users to interact with the content, driving engagement and customer interaction. Even just having a modern, digital screen with animations and high-definition photos is going to increase engagement with your marketing. Outdoor digital signage allows you to reap the benefit of engagement no matter where you place it.

Flexibility and Versatility

Digital signage gives businesses flexibility and versatility in the content they can display, how they set up the screens they use, the hardware they choose, and much more. Outdoor digital signage takes flexibility and versatility to a new level, really introducing a whole new world. This is because the options companies have for where they display their digital signage are doubled. Due to the weatherproofing, they can hang it on their storefront, put a freestanding display in the middle of an open-air mall, or even go with a full digital billboard on the side of the highway. Then, they can still use those screens to display whatever content their heart desires.

Cost-Effective

Compared to traditional print advertising, digital signage offers a cost-effective solution as you don’t have to reprint every time there is new information or a mistake. It also gives you the ability to reach a wider audience. Outdoor digital signage allows you to take advantage of the cost-effectiveness of digital signage for your outdoor marketing and advertising needs which increases the cost-effectiveness of the entire campaign.

Brand Building

When you have digital signage indoors, it can be difficult to maintain truly consistent branding outdoors if you don’t have the same capabilities in your outdoor marketing efforts. Outdoor digital signage enables you to extend your consistent branding reinforcing your brand identity and increasing brand recall among customers.

Outdoor Digital Signage Design Tips

There are a few tips you should know when designing content for outdoor digital signage. Consider these tips to maximize the impact your outdoor digital signage has.

High-Resolution Graphics

Because the brighter light of the outdoors can add a challenge to seeing the contrast in photos, always use high-quality, bright images and videos to ensure clarity and visibility, even in outdoor settings.

Clear Messaging

Typically, with outdoor digital signage, your audience is on the move whether they are driving in a car or walking down the street. So another good outdoor digital signage design tip is to keep messages concise and easy to read, with a focus on key information. You only have their attention for a few seconds, so don’t waste any time getting to the point!