Case Study; Improved Communication at First Bankers Trust

First Bankers Trust was founded in 1946 and has since been a pillar of financial stability and community service. Established in Quincy, Illinois, the bank has a rich history of providing comprehensive financial solutions to individuals, businesses, and communities.

Today, First Bankers Trust continues to play a vital role in supporting the financial well-being of its customers and contributing to the growth and prosperity of the regions it serves.

A common challenge in the banking industry

One of the common challenges in the banking industry is, to increase effective communication with customers. It’s not easy to build trust and connect with the communities. The challenge is to get customers to trust that the bank can help them and that they’re working for the customers and in their best interest.

A simple, yet powerful solution

First Bankers Trust was looking for a cloud-based digital signage solution that could integrate with their social media, update in real-time, and update all screens at once. An all-in-one solution that was intuitive.

It has helped with communicating clearly and effectively with customers, and the information on the screens actually gets seen, as the visually exciting content catches their attention on a whole new level.

At First Bankers Trust they use videos to communicate their messages, and people love it. It gives them a much better quality of communication.

In a few words

We met with Kyle Beckman, who is the Marketing Director at First Bankers Trust, and we asked him “Can you tell us why you chose Play Digital Signage?”. Kyle responded: “I was looking for a digital signage software that was user-friendly, intuitive, and where I could integrate our digital signage, which is very important to us. Play Digital Signage, Inc. gave me just that. And the price is very good.”, he continues “Play Digital Signage, Inc. was chosen because of its effectiveness, it is a cloud-based solution where I can work from anywhere and publish to all of our screens. It’s easy to figure out, the interface is very clean and elegant, it’s user-friendly and flexible – and the price structure is excellent! – You get the most for your money. Play Digital Signage, Inc. just works. It’s very liable!”

Why Digital Signage is useful in the banking industry

Today, financial institutions can transform the banking experience with the power of digital signage! From cutting down perceived wait times to promoting financial education and more, digital signage serves as a versatile tool that enables you to keep your customers informed and engaged.

Enhanced Customer & Employee Communication

Banking information screens also enhance communication with customers and employees alike. Banks can use digital displays to provide up-to-date information about their services and promote special offers for their customers, while utilizing them to pass along important information to their entire staff, too, depending on the location of the screen. This keeps everyone on the same page without repeating yourself to every customer or having an official staff meeting.

Reduce Perceived Wait Times

Make waiting a breeze with digital signage! Displaying wait times and service availability helps customers stay in the loop while displaying entertainment keeps their attention. Both of these integrations with digital signage allow you to reduce perceived wait times while your customers wait for the next available teller.

Interactive Opportunities

Touchscreen digital displays, like branch information kiosks, can be used to create interactive experiences for customers in the financial sector. This might include using self-service branch information kiosks for account inquiries, product information, or appointment scheduling with an account manager. These interactive options can allow some customers to skip the line, ensuring your branch runs smoothly.

Branding Opportunities

Banking digital signage also offers a powerful branding opportunity, allowing financial institutions to reinforce their brand identity and values to their customers directly. Through eye-catching displays and cohesive content, banks can create a memorable atmosphere that communicates their commitments to their customers. This not only differentiates them in a competitive market but also strengthens customer loyalty by consistently providing a modern and engaging banking environment.

Learn more about how digital signage is used in the banking industry.

It’s Simpler Than You Think

We also asked Kyle about his experience getting started with digital signage at First Bankers Trust.

Kyle shared, “It was simple from the start—adding and connecting the screens, creating content, organizing groups, and setting schedules. And then it just worked.”

And he’s absolutely right.

Starting with digital signage doesn’t have to be complicated or overwhelming. At Play Digital Signage, we’ve built our platform on the core belief that simplicity and capability should go hand in hand. For over a decade, we’ve been refining our platform to strike the perfect balance: offering a feature-rich, powerful toolset while keeping the user experience straightforward and accessible.

Whether you’re looking to display content on a TV in your lobby, a tablet at a service desk, or a sign outside your building, the process is seamless. All it takes is signing up, installing our app on your TVs or media players, and creating your content. Within minutes, you can have your digital signage up and running—no steep learning curves, no unnecessary hassle.

At Play Digital Signage, we’re not just providing technology; we’re providing a tool that empowers businesses like First Bankers Trust to communicate better, connect with their customers, and streamline their operations effortlessly.