NoviSign vs Play: a fair comparison
NoviSign
NoviSign is an easy, Studio-based platform with AI content creation and unlimited storage. Users, integrations, the API and SSO grow with its Business Plus and Premium plans.
Play vs NoviSign
Every project is different, so NoviSign may win for some teams while Play wins for others. NoviSign is known for its Studio editor, Studio AI, templates and strong review scores. Here's how its Business, Business Plus and Premium plans compare with Play's Essential, Pro and Ultimate plans, so you can decide with the same checklist on both sides.
Pricing
NoviSign has three plans per screen per month: Business $16, Business Plus $19 and Premium $28, or $14, $17 and $25 when billed annually (10% off). There's a free trial, and a Partner plan for resellers who want a white-label service.
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Business covers the editor, 500+ templates, 50+ widgets, scheduling, touch screens, offline playback and reports. Business Plus adds Studio AI, the device manager, data connections, Canva, Zapier, Power BI, the video wall editor, ad serving and proof of play. Premium adds SSO and SAML, the open API, the MCP connector, user management and permissions, publishing approvals, brand kits, audit logs and a dedicated account manager.
Play costs $8 (Essential), $12 (Pro) or $16 (Ultimate) per screen per month, or 10% less when you pay annually, and your first screen is free.
Both include unlimited storage on every plan. A fair comparison starts with NoviSign Business against Play Essential.
Support
NoviSign includes email and phone support with free set-up assistance and training on every plan, and premium support with a dedicated account manager on Premium.
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Play includes free live chat and email support 24/7/365, plus phone support on weekdays.
Content Development
NoviSign's Studio is a drag-and-drop editor with 500+ customizable templates, 50+ widgets and apps, a stock image library and custom fonts. With Studio AI (Business Plus and up), you create complete screens in seconds from a simple prompt and then edit them by chatting with the AI. Canva and PosterMyWall are built in.
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Play's editor works in the browser like PowerPoint: slides, layers, animations and custom fonts, with Canva, an AI image plugin and 40+ plugins such as weather, YouTube, Google Sheets, Power BI and Microsoft Teams Rooms.
Both let you design real layouts inside the product, not just upload finished files. Try both editors with your own content.
Compatibility
NoviSign runs on Android, ChromeOS, Windows, Linux, Samsung Tizen, LG webOS, BrightSign and the Amazon Signage Stick, and you can bring your own hardware.
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Play runs on Amazon Fire TV and Signage Stick, Android, Google TV, Chromecast, Raspberry Pi, Windows, macOS, Linux, ChromeOS, Samsung Tizen, LG webOS, BrightSign and any browser.
Teams
NoviSign includes 1 user on Business, 5 users on Business Plus and unlimited users on Premium. Premium adds user permissions, sub-accounts, publishing approvals, SSO and SAML and audit logs. NoviSign is SOC 2 Type II certified.
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Play includes unlimited users and teams on every plan, with single sign-on (Microsoft Entra and Okta) and two-factor authentication for all users; analytics and audit logs come with Ultimate.
For a team of up to five people, NoviSign Business Plus is enough unless you need Premium features such as SSO, the API or approvals.
NoviSign Digital Signage vs. Play Digital Signage: What are the Differences?
In the list below, we’ve made it easy to see the main differences between NoviSign Digital Signage and Play Digital Signage: pricing, terms, and what each can and can’t do.
| Feature | Play Digital Signage | NoviSign |
|---|---|---|
| Free screens | ||
| Pricing (monthly) | Monthly $8 Annually $7.20 | Business $16 ($14 annually) Business Plus $19 ($17 annually) Premium $28 ($25 annually) |
| Supported OS |
|
|
| Country of origin |  USA |  Israel |
| Headquarters | USA | Israel |
| Established | 2013 | 2011 |
| Live chat 24/7 | ||
| Unlimited storage | ||
| Unlimited traffic | ||
| Unlimited users and teams | Premium (5 users on Business Plus) | |
| Cloud-based editor (like PowerPoint) | ||
| Templates | ||
| Multi-zone playlists | ||
| YouTube | ||
| Social media | ||
| RSS | ||
| Streaming | ||
| HDMI (video) input | ||
| Works offline | ||
| Emergency strategy setup | ||
| API | Premium | |
| Analytics | ||
| Audit logs | Premium | |
| SSO | Premium | |
| Touch interactive content |
What We Learned Comparing NoviSign and Play
We compared NoviSign and Play the way a buyer would: published prices, plan features, supported hardware and support.
What we liked: an approachable Studio with Studio AI, a strong template and widget library, unlimited storage on every plan, broad hardware support and a strong reputation on review sites.
What held us back compared with Play: users, integrations, the API, SSO and audit logs are spread across higher plans, and support is by email and phone rather than 24/7 live chat.
Who should pick which: choose NoviSign if you like its Studio and Studio AI, and the features your team needs fit your plan, for example Business Plus for up to five users or Premium for SSO, the API and approvals. Choose Play if you want unlimited users and single sign-on on every plan, 24/7 live chat, macOS and Raspberry Pi players, and a free first screen.
Our customers love us!
- Organizations use Play to manage their screens.
- 2,500+
- Screens connected across businesses worldwide.
- 25,000+
- Average rating from 939 reviews on Capterra.
- 4.8 / 5
- Average rating from 273 reviews on G2.
- 4.7 / 5
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